Next Birthday

Using the Next Birthday attribute in your segments

Don't we all just love getting a little something on our birthday? And an Experian study has shown that birthday emails have a 481% increase in transaction rates, making them a no brainer!

The Next Birthday attribute is used to tell you the date of a customer's next birthday. You can then utilize this information to create some great birthday campaigns! For example, you can offer your customers a gift, discount code, or free shipping. These personalized birthday discounts and rewards will then encourage loyalty to your brand and promote sales.

You’re able to create segments for anyone whose birthday is coming up in the next month, and have profiles automatically fall in and out of the segment. These segments can then be used as an audience for ongoing activations and run your birthday campaigns all year round.

To find out more, read our article here.