Total Spend

How to use the Total Spend attribute in segments

Total Spend is a great attribute to use when you want to identify and target customers who have spent a certain amount of money with your brand.

It is especially useful for identifying and building segments of high-value customers.

To start building a high-value customer segment, first, run a general search in the Segment Builder using the All Customers segment.

Now, move to the right of the Segment Builder, and under EXPLORE ATTRIBUTES filter by Total Spend. Click into this attribute.

Once you've clicked on the attribute, scroll down to Summary Statistics and you'll find the average total spend across your whole customer base. In this example it's $176.

This is for all customers though, so you might determine that based off this information your high-value customers should have an average spend of $300 to be considered in this segment.

Going back to the Segment Builder, you can now start to build your high-value customer segment.

Start by adding the Total Spend attribute to the PROFILES MUST HAVE ALL OF THESE section of the builder, and add the following filter: Greater than or equal to $300.

It's always best practice to target your "active" customers for these kinds of segments as well, so you can also add the Order Date attribute to the builder and add the following filter: In the Last > 12 Months.

You could always add more attributes to this segment too, to really hone in on your high-value shoppers, for example:

• Total Orders
• Product Name or Product Category
• Email Open Rate
• Email Click Rate

Once you've finished, save your segment, and it's ready to activate!

For more information on how to create segments, see our articles here.

For more information on Activate, see our articles here.