Mr Yum
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your Mr Yum account with Lexer
Mr Yum is a web-based mobile menu and ordering platform used by hospitality venues.
In this article, we’ll walk you through connecting your Mr Yum account with Lexer, allowing you to include customer orders and purchase data into profiles in the hub.
Benefits of a Mr Yum integration
Integrating your Mr Yum account with Lexer provides a number of benefits, such as:
- Allowing insights into new customers so you can continue to acquire more customers.
- Seeing the most popular categories and target these to specific segments with offers and deals.
- Finding customer ordering patterns to identify loyalty factors.
- Determining average spend, and segment these customers by high, medium, and low value.
- Using your Mr Yum segments to inform pricing and promotional decisions.
Integration in a nutshell
Here’s a summary of how Mr Yum integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: POS data to enrich profiles on Lexer.
⬜️ Data out: N/A – Lexer does not send data back into Mr Yum.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ POS data
Source method
How the system connects with Lexer.
✅ API
Destination method
How Lexer connects with the system.
N/A
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
✅ Mr Yum Record
✅ Total Spend (POS)
✅ Average Spend Per Product (POS)
✅ Mr Yum Product Name
✅ Mr Yum Product Category Section
✅ Mr Yum Product category Name
✅ Product Description
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Email event attributes
SMS event attributes
Transactional attributes
Product attributes
How do I integrate my account?
To set-up your integration with Mr Yum start by navigating to Manage > Integrations in the top navigation bar of the Lexer hub.
Once you’re in Integrations, follow the steps indicated in the screenshot above.
You're done!
Congratulations, your account should now be integrated in Lexer. We've gone through what Mr Yum is, the type of integration it is, its benefits, and how to integrate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.