ActiveCampaign
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your ActiveCampaign account
ActiveCampaign is a cloud software platform for customer experience automation. In this article, we'll walk you through integrating your ActiveCampaign account with Lexer, permitting Lexer to import your contacts from ActiveCampaign as enriched profiles as well as create and update contact email lists.
Benefits of an ActiveCampaign integration
Integrating your ActiveCampaign account with Lexer provides a number of benefits, such as:
- Importing your contacts as enriched profiles.
- Sending customer email lists for marketing campaigns.
Integration in a nutshell
Here's a summary of how ActiveCampaign integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: enriched customer profiles
✅ Data out: email lists for marketing campaigns
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
⬜️ Ecommerce
⬜️ SMS
Source method
How the system connects with Lexer.
✅ Webhooks
Destination method
How Lexer connects with the system.
✅ API
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
✅ Email address
✅ First subscribe date
✅ Last email open
✅ Marketing opt in status
✅ Marketing opt out status
✅ Last email click
✅ Email click dates
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Email event attributes
SMS event attributes
Transactional attributes
Product attributes
How do I integrate my account?
You will need to get your API URL and Key from your ActiveCampaign account. These are found under Settings > Developer. This guide from ActiveCampaign will help you.
- Select the ActiveCampaign tile.
- Click Integrate ActiveCampaign.
- Enter the name of your ActiveCampaign account.
- Paste in your Authentication URL.
- Paste in your API Key.
- Click Save Integration.
Your two accounts are now connected.
Importing contacts from ActiveCampaign to Lexer
In ActiveCampaign, you only need to:
- Create the Lists/Segments of customers.
Activating your Segments
When you're ready to send a Segment to ActiveCampaign navigate to Engage > Activate.
- Click NEW ACTIVATION.
- Pick your ActiveCampaign configuration.
- Pick your Segment.
- Set your Activation Tag.
The Activation name will just be the date of activation + name of segment.
- Check ONGOING ACTIVATION if you want to maintain this Group in ActiveCampaign.
- Check the options, and click RUN ACTIVATION.
You're done!
Congratulations, your ActiveCampaign account should now be integrated and activated in Lexer.
We've gone through what ActiveCampaign is, the type of integration it is, its benefits, and how to integrate and activate it. There are a lot of steps to follow here, so if you get stuck, please don't hesitate to reach out to your Lexer Success Manager, or Lexer Support on the chat below if you need any help.