Me&u Connect (formerly Sprout/Mr Yum Connect)
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
me&u Connect is an email and SMS marketing and automation platform for hospitality businesses. You may know it by its former names of Sprout Send, or Mr Yum Connect.
In this article, we’ll walk you through connecting your me&u Connect account with Lexer, allowing you to improve campaign effectiveness by sending enriched customer segments to for marketing activation and 1:1 personalization.
Integrating your me&U Connect account with Lexer provides a number of benefits, such as:
- Analyzing profiles in the Lexer hub for greater customer insights.
- Sending enriched profiles for marketing campaigns and customer personalization.
Here's a summary of how me&u Connect integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: email engagement attributes to enrich profiles.
✅ Data out: enriched customer segments for activation.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ Email (ESP)
✅ SMS
Source method
How the system connects with Lexer.
✅ API
Destination method
How Lexer connects with the system.
✅ API
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
✅ Compare
✅ Listen
✅ Respond
✅ Segment
✅ Serve
✅ Track
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
✅ Mr Yum/me&u Connect Email Address
✅ Mr Yum/me&u Connect First Name
✅ Mr Yum/me&u Connect Surname
✅ Mr Yum/me&u Connect Mobile
✅ Mr Yum/me&uConnect DoB
✅ Mr Yum/me&u Connect Gender
✅ Mr Yum/me&u Connect Sms Opt Out
✅ Mr Yum/me&u Connect Email Opt Out
Additional custom attributes, such as loyalty, are available. Please speak to your Lexer Success team member to find out more.
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Address 1
Address 2
Avatar
Bio
Birth day
Birth month
Birth year
City
Communication opt in
Country
Customer
Customer category
Customer id
Date of birth
Employee flag
Engage id
First name
Full name
Gender
Generation
Identity search
Inferred gender
Last name
Mobile
Next birthday
Postcode
Provider id
Record
State
Username
Zip
Email event attributes
Email converts off email
Email sha256
ESP record
SMS event attributes
Transactional attributes
Average discount level
Average discount level first order
Average discount level second order
Average time between purchases
Avg spend per order
Avg spend per product
First order channel
First order date
First order value
Last order channel
Last order date
Last order value
Last return date
Number of items ordered
Number of items returned
Order date
Orders in year
Outlier values
Payment type
Return date
Return rate
Sales channel preference
Second last order channel
Second last order date
Second last order value
Second order channel
Second order date
Second order value
Spend decile
Spend percentile
Stores purchased from
Time between first purchases
Total orders
Total orders last 12 months
Total orders last 24 months
Total orders last 6 months
Total return value
Total spend
Total spend online
Total spend retail
Total spend year
Transaction channel
Transaction segment
Product attributes
How do I integrate my account?
The following section of the article follows the step-by-step process of integrating your me&u Connect account with Lexer. Setting up your integration is easy!
1. Start by navigating to Manage > Integrations in the nav bar.
2. Select the me&u Connect tile
3. Click Integrate
4. Enter your me&u account details
5. Accept the permissions
6. Once done. Contact your Lexer Success Manager or Lexer support (support@lexer.io) to request your Activation Configuration to be completed.
Sending segments to me&u Connect for activation
Now that you have integrated your account with Lexer, let’s activate some segments!
In the hub, navigate to Engage > Activate.
- Click New Activation.
- Select the appropriate account for this activation (you may have multiple for each brand, location, or region).
- Add your Segment. In this example we've added Test Segment A, and at the bottom of the page you can see the number of profiles in this segment that will be activated.
Fill in the necessary details in settings.
- Complete the Activation Settings section. Add an Activation Name (the activation name that you will find in the hub) and Activation Tag (this is the name of the segment in Mr Yum Connect). Check the Ongoing Activation box if you want this activation to run daily, and check the Notify me box if you wish to be notified when it runs.
- Determine what Contact Properties you would like to populate in your Mr Yum Connect mailing group.
- Measurement will default to append audience name to activated profiles to track the Profiles in this activation. In most cases it is helpful to leave this ticked.
- Agree to the terms.
- Click Run Activation.
This activation will send the relevant audience you have selected from Lexer to Mr Yum/me&u Connect. You can see these contacts if you open up your Contacts within Mr Yum/me&u Connect (see screenshot below)
If you open a contact uploaded through the recent activation within your Mr Yum/me&u Connect contacts you will see a searchable tag appended. This will correlate with the Activation Tag given in the activation steps outlined above. Using these tags, you are able to send custom campaigns to specific target markets you have created in the Lexer hub.
You're done!
Congratulations, your account should now be integrated and activated in Lexer. We've gone through what me&u Connect is, the type of integration it is, its benefits, and how to integrate and activate it. If you have questions please reach out to Lexer Support (support@lexer.io) if you need any help.