Twitter Ads

This integration is in beta

The‍
Twitter Ads
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Twitter Ads account with Lexer

You can integrate a Twitter account with Lexer, allowing Lexer to consume all Tweets and Direct Messages made by, and sent from your account.

Integration in a nutshell

Here's a summary of how Twitter Ads integrates with Lexer: 

Direction

What direction does the data flow?

⬜️ Data in: N/A - Lexer does not take in data from Twitter.

✅ Date out: Enriched customer segments for activation.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Ad network

Source method

How the system connects with Lexer.

N/A

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

⬜️ Compare

⬜️ Listen

⬜️ Respond

⬜️ Segment

⬜️ Serve

⬜️ Track

Attributes

No attributes will be created as part of this integration.

Attributes

This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.

Attributes

What attributes are created when integrated with Lexer?

N/A

Attributes

These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.

Connecting your Twitter account

When integrating your Twitter account, you will be prompted to login using the account’s handle and password – make sure you have these handy before you get started.

3840

Navigate to Lexer Integrate, and you’ll see a range of supported integrations. We’re going to select Twitter.

3840
  1. Click the Twitter integration button
3840
  1. Enter Twitter details of the account you wish to integrate, and login
3840
  1. Using the drop-down select all User Groups who should have access to this accounts
  2. Click add integration
The final step
Once you've added your Twitter Ads account credentials to the Twitter Ads tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Twitter Ads set up and configuration.

Your account will now be fully integrated, and we will start consuming all content produced by, and sent to the handle.

You can continue to monitor the status of your integration from this page, and we’ll alert you via email, should the integration become disconnected at any stage.

Integrating your Twitter Ads account

Like your Twitter account, your Twitter Ads account requires you to enter the necessary Twitter handle and password. Ensure the Twitter account you’re using has a Twitter Ads account linked to it first. Follow this guide if you’re unsure.

3840
  1. Click the Twitter Ads integration
  2. Click integrate Twitter Ads
  3. Enter the appropriate Twitter details, and login
  4. Choose the Groups permitted to access these accounts
  5. Click add integration

Once your account has been integrated, we can build an activation with Lexer Activate, permitting you to send tailored audiences to Twitter. Please contact Lexer Support (support@lexer.io) to build this activation for you.

Re-integrating your accounts

Sometimes we can lose connection to your accounts due to a change of password, or another easy-to-fix problem. We’ll alert admins by email as soon as this happens, and ask them to follow a few quick prompts to reconnect. All users can check the status of their integrations at any time via a coloured status symbol in Settings > Integrations (Green = connected, Red = re-integrate now).

Re-integrating your account is a speedy process.

3840
  1. From the Twitter / Twitter Ads column, select your account for reconnection and click reconnect.

Send an email list to Twitter

Now we’ll guide you through publishing an ad campaign to Twitter. You’ll need to have the following ready before we get underway:

  • Access to your Twitter Ads account
  • A Twitter Ads account integrated in Lexer
  • A Twitter Ads activation set up in Lexer Activate
  • Your Segment(s) ready in Lexer Segment

If not, see these articles first:

Sending your audience

First you’re going to navigate to Lexer Activate. Lexer Activate allows you to send audiences to social, search, and email platforms.

3840

Your first step is to click ACTIVATE NEW AUDIENCE. As we’re sending this to Twitter, select the appropriate Twitter Ads account.

3840

Next we’re going to pick the relevant Segment or Segments, and send our audience.

Creating your Twitter campaign

Head to ads.twitter.com and login to the correct account.

3840

Next we’re going to pick the relevant Segment or Segments, and send our audience.

Set your business objective

Twitter has 8 business objectives that can help you shape your campaign.

  • App installs: You want people to download your app.
  • Followers: You want to build an engaged audience to amplify your message, on and off Twitter.
  • Tweet engagements: You want to maximize engagement of your Tweets, and get more people talking about your business.
  • Promoted video views: You want more people to see your GIFs or videos.
  • Website clicks or conversions: You want people to visit and take an action on your website (e.g. download a paper, or make a purchase).
  • App re-engagements: You want your existing users to open and use your app.
  • In-stream video views (pre-roll): You want to pair your videos with premium content.
  • Awareness: You want as many people as possible to see your Tweet.
3840

We’re targeting loyalty customers in this example, so we’ll select the objective Website clicks or conversions.

Campaign details

Now we’ve selected our campaign objective, it’s time to set the other parameters for the campaign.

3840

1. Name
We recommend naming your campaign something memorable and meaningful, so it’s easier to find the exact campaign you’re after when it comes to reporting. This could be something that incorporates your Lexer Segment name.

2. Start and end dates
When setting up your campaign, you must set a start time, though setting an end time is optional. Most campaigns will have a set start and stop time, unless you’re running an “always on” activation. In this example we’re going to let our campaign run for 2 weeks, starting on the 1st of November and finishing on the 14th.

Once you’re happy with the additional campaign parameters, click Next in the top right hand corner.

3. Budget
When setting your budget, you’re prompted to set a daily budget - this is mandatory. You can also set an overall budget, which is a good idea if you’re still testing and learning from Twitter Ads, but it’s optional.

You’ll also notice there’s an Advanced option when it comes to your budget, which allows you to set the pacing of your budget. There are two options:

  • Standard: Show ads throughout the day, to spend budget as efficiently as possible.
  • Accelerated: For time-constrained campaigns. For example, around major sporting events, show ads as often as possible, starting at midnight Australian Eastern Time each day.

We suggest using Standard, unless you’re working to a specific deadline, or time frame.

Ad groups

3840

Ad groups allow you to target multiple groups of users within the same campaign. You can also assign different budgets and creative to these groups. Twitter refers to each group within a single campaign as a “line item”.

An example of how this might be applied could be targeting loyalty customers. When analyzing loyalty customers in Lexer Segment, we notice a clear divide between high and low spenders. We could use this knowledge to target each group with a different message and budget in a single Twitter Ads campaign.

Choosing your creative

On this page we’ll be selecting our tweets to promote, and also choosing where to display our promoted tweets. By default, Twitter checks all options:

  • Users’ timelines (mandatory)
  • Profiles and Tweet detail pages (optional)
  • Search results (optional)
  • Expand your reach on the Twitter Audience platform (optional)

Twitter also gives you the ability to use existing Tweets from your account, or you can make an entirely new piece of creative.

Depending on the campaign you’re running you may wish to experiment with a few different Tweets or creative targeted at your audience, to see which delivers the best conversion rate.

We’re just going to make a simple piece of creative for our current campaign.

3840
  1. Click here to create a new Tweet for your campaign
3840

What’s the Twitter audience platform?

The Twitter Audience platform is a network of websites and apps that support advertising from the Twitter network. If you wish to have your campaign displayed on other sources you’ll need to also provide the following:

  • Select a category for your ad, for example “fashion”
  • Provide a business website URL for your ad - this does not need to be specific to your current campaign

You can also pick a list of iOS or Android apps that you do not want your ad to be served on.

In this example, we’re just going to have our ad displayed on Twitter, so we’ll leave the Twitter Audience box unchecked.

Targeting

This is where we can now add our activated Segment or Segments to our campaign.

3840
  1. Head to the search bar under Your Audience
  2. Select from the dropdown Tailored audiences (lists). From here, simply type in the names of the audiences you wish to include in your targeting.
  3. Once you’ve added your audience, click NEXT

Review and launch your campaign

You’ve made it to the final step! On this last page you can review all the parameters we’ve just set up.

3840

We now have one last chance to check everything, like our budget, target audience, and creative. If you’re happy with everything, click the Launch campaign button, and you’re off!

Updated:
May 22, 2023
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Lexi your AI companion
Fundamentals
Lexi
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Lexer's ultimate troubleshooting guide
Fundamentals
Troubleshooting
Troubleshooting tech issues
Fundamentals
Troubleshooting
Troubleshooting integrations
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
How data is ingested into the CDP
Data
Self Serve Onboarding
Getting started onboarding data
Data
Self Serve Onboarding
Understanding APIs at Lexer
Data
Self Serve Onboarding
Providing JSON data to Lexer
Data
Self Serve Onboarding
Providing CSV data to Lexer
Data
Self Serve Onboarding
Upload using SFTP
Data
Self Serve Onboarding
Upload using S3
Data
Self Serve Onboarding
Lexer data specification
Data
Data Specification
Customer data specification
Data
Data Specification
Commerce data specification
Data
Data Specification
Marketing data specification
Data
Data Specification
Compliance data specification
Data
Data Specification
Rate limits
Data
Formatting
Product imagery
Data
Formatting
Currency conversion
Data
Formatting
Dataset management
Data
Datasets
Activity API
Data
APIs
Visualize API
Hidden from nav
Lexer Javascript Tag basics
Data
Javascript Tag
Export to CSV
Measure
Listen
Data in Lexer's CDXP
Data
Customer Data
Lexer's attributes
Data
Customer Data
Attribute value types
Data
Customer Data
Data source - CRM
Data
Customer Data
Data source - Email
Data
Customer Data
Experian
Data
Partner data
Secure file upload
Data
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers for retention and growth
Retain
Reactivating lapsed customers for retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
Enrich
Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
Enrich
Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding your customers' purchasing habits with the Order Sequence filter
Grow
Understanding your customers' purchasing habits with the Order Sequence filter
Maximizing customer communications in Respond
Retain
Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
Enrich
Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
Enrich
Measuring your data over time with Track
UTM Creation Guidelines
UTM Creation Guidelines
UTM Creation Guidelines
Brand Assets
Brand Assets
Brand Assets
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
How to use the Lexer Form Builder
How to use the Lexer Form Builder
How to use the Lexer Form Builder
Explore our standard integrations
Explore our standard integrations
Explore our standard integrations
Operating a CDP Practice LP
Operating a CDP Practice LP
Operating a CDP Practice LP
LP Sales Enablement
LP Sales Enablement
LP Sales Enablement
Video Training Courses LP
Video Training Courses LP
Video Training Courses LP
Purpose and Mission
Purpose and Mission
Purpose and Mission
Brand & Marketing LP
Brand & Marketing LP
Brand & Marketing LP
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Client Onboarding Journey
Client Onboarding Journey
Client Onboarding Journey
Start your CDP Practice
Start your CDP Practice
Start your CDP Practice
Lexer Messaging
Lexer Messaging
Lexer Messaging
Pain point conversations
Pain point conversations
Pain point conversations
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Referral Partner Program Overview
Referral Partner Program Overview
Referral Partner Program Overview
Demo Hub Guide
Demo Hub Guide
Demo Hub Guide