Customer Data

Let's dive into understanding your customer data! In this section we’ll go through how data is gathered and interacts with the Lexer platform. Here you'll learn all about Attributes and find comprehensive lists categorizing and defining them, and see how our data is sourced and uploaded.

In this section you'll find the following articles:

Data in Lexer's CDXP
Data source - CRM
Data source - Transactions
Data source - Email
Secure file upload
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Lexer - The Customer Data Platform for Retailers
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Where do your best customers live? Use geographic insights to maximize media spend and conversion
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Suppression audiences: How to use them and maximize your media effectiveness
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Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
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Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
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Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
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Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
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Basket analysis: Increasing customer lifetime value through targeted product bundling
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Persona building: Personalize your messaging for maximum return on your campaign investments
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Driving customer loyalty: Identify, keep, and grow your most loyal customers
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Increasing customer lifetime value: Upselling strategies
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Reactivating lapsed customers: Retention and growth
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Welcome offer strategies: Using the Hub for analysis
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Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
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Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
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Identifying win-back customers using the Second Last Order: Date attribute
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Understanding customers' purchasing habits: Order Sequence filter
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Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
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Encouraging customer loyalty using birthday campaigns
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Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
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Collecting zero-party data using Lexer Forms
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