Birth Month

Using the Birth Month attribute in your segments

Make your customers feel special by offering them discounts or special offers when their birthday month rolls around!

You can use the Birth Month attribute to create segments of customers whose birthday falls in a specified month, and then activate these segments when that month rolls around.

Simply search for Birth Month in the attribute picker, and then filter for a specific month. You can then save these segments, ready to use in your activations.

To find out more about building segments, we have this article.

And to find out more about how to activate your segments, we have this article.