Emarsys

This integration is in beta

The‍
Emarsys
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Emarsys account with Lexer

You can connect your Emarsys account with Lexer, this will permit Lexer to import your contacts from Emarsys as enriched Profiles.

Benefits of an Emarsys integration

Integrating your Emarsys account with Lexer provides a number of benefits, such as:

  • Import your contacts as enriched Profiles
  • Send email lists for marketing campaigns

Integration in a nutshell

Here's a summary of how Emarsys integrates with Lexer:

Direction

What direction does the data flow?

✅ Data in: import your contacts as enriched profiles.

✅ Data out: send customer email lists for marketing campaigns.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email (ESP)

Source method

How the system connects with Lexer.

✅ API

✅ File (SFTP)

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

✅ Compare

✅ Segment

✅ Track

⬜️ Listen

⬜️ Respond

⬜️ Serve

Attributes

No attributes will be created as part of this integration.

Attributes

This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.

Attributes

What attributes are created when integrated with Lexer?

Emarsys Relationship

✅ Emarsys Record

Emarsys Email Engagement

✅ Email Engagement Category

✅ Number of Emails Sent

✅ Email Opt-In Status

✅ Email Subscribe Date

✅ Email Open Rate

✅ Email Click Rate

✅ Campaigns Sent

✅ Email Campaigns Engaged

✅ Email Open Dates

✅ Last Email Open

✅ Campaigns Opened

✅ Last Email Click

✅ Click Dates

✅ Campaign Clicked

Attributes

These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.

Make sure you have the correct permissions

Firstly, you'll need to make sure you have the required permissions within Emarsys to integrate the account effectively.

You'll need the following: 

  • [.code]campaign.create[.code]
  • [.code]campaign.get[.code]
  • [.code]campaign.list[.code]
  • [.code]campaign.response.get[.code]
  • [.code]campaign.responses[.code]
  • [.code]campaign.responses.get[.code]
  • [.code]contact.create[.code]
  • [.code]contact.getdata[.code]
  • [.code]contact.history.filter[.code]
  • [.code]contact.history.list[.code]
  • [.code]contact.lookup[.code]
  • [.code]contact.update[.code]
  • [.code]contactlist.contact.add[.code]
  • [.code]contactlist.contact.count[.code]
  • [.code]contactlist.contact.delete[.code]
  • [.code]contactlist.contact.get[.code]
  • [.code]contactlist.contact.list[.code]
  • [.code]contactlist.contact.lookup[.code]
  • [.code]contactlist.contact.lookup.batch[.code]
  • [.code]contactlist.create[.code]
  • [.code]contactlist.delete[.code]
  • [.code]contactlist.list[.code]
  • [.code]contactlist.rename[.code]
  • [.code]contactlist.replace[.code]
  • [.code]export.contact.changed[.code]
  • [.code]export.contact.registrations[.code]
  • [.code]export.contactlist[.code]
  • [.code]export.download[.code]
  • [.code]export.responses[.code]
  • [.code]export.segment[.code]
  • [.code]export.status[.code]
  • [.code]field.create[.code]
  • [.code]field.delete[.code]
  • [.code]field.get[.code]
  • [.code]field.list[.code]
  • [.code]field.multichoice.list[.code]
  • [.code]field.singlechoice.get[.code]
  • [.code]field.singlechoice.lang.list[.code]
  • [.code]field.singlechoice.trans.list[.code]
  • [.code]segment.create[.code]
  • [.code]segment.get[.code]

If you need some more information, a description of how to change these permissions within Emarsys can be found here. You can find a complete list of Emarsys API endpoint permissions here.

How do I integrate my Emarsys account?

  1. Navigate to Manage > Integrations and select the Emarsys tile.
  2. Click Integrate Emarsys.
  3. Enter your Emarsys API Username
  4. Enter your Emarsys API Secret
  5. Click Save Integration.
The final step!
Once you've added your Emarsys account please contact your Success Manager or Lexer Support (support@lexer.io).

What is an Emarsys activation?

The Emarsys activation allows you to securely send your customer data from Lexer to Emarsys, and update or create new contact lists within Emarsys for email campaigns.

The activation permits you to send and update the following fields within a customer profile in Emarsys.

  • Email
  • First name
  • Last name
  • Date of birth
  • Gender
  • Address
  • City
  • State
  • Zip
  • Country
  • Phone
  • Mobile
  • Custom fields - add your own fields for things like urls, dates, or text fields.

Custom fields

We can update the following custom fields within Emarsys.

Field type Characteristics
Short Text Field Max. 60 characters – alphanumeric
Long Text Field Max. 255 characters – alphanumeric
Large Text Field No limit – alphanumeric
Date Field Day, month, year. The supported date formats are: YYYY-MM-DD, DD.MM.YYYY, MM/DD/YYYY and DD/MM/YYYY.
URL Field 255 characters
Numeric Field Max. 24 digits — numbers only

For a full view of this table, check out this article from Emarsys.

Emarsys terminology

  • Custom Fields: A dynamic field that contains data unique to individual customers. This could be their first/last name, mobile number, loyalty ID, or loyalty balance to name a few.
  • Contact Lists: A contact list in Emarsys is a collection of customers, and the information you have on them. A customer can belong to many lists, and these will be your primary tool in email segmentation within Emarsys. For example, your “High Value” contact list contains anyone with a spend value over X.

How do I activate to Emarsys?

Before you get started, make sure you’ve done the following:

  • Integrated your Emarsys account with Lexer
  • Created an activation to Emarsys (reach out to Lexer Support (support@lexer.io) if not)
  • Built your Segment/s in Lexer Segment

When you’re ready to send your Segment to Emarsys, navigate to Lexer Activate.

  1. Click ACTIVATE NEW AUDIENCE to get started
  2. Select the appropriate Emarsys account for this activation
  3. Add your Segments
  4. Update the audience name
  5. Check the appropriate audience action. In most cases, you’ll want to maintain your audience
  6. Select to append an attribute that will allow you to query the performance of this activation in Identify
  7. Agree to terms, and click SEND AUDIENCE

Using A/B splits in Emarsys

Emarsys supports A/B split campaigns through their "versions" functionality. You can read more about these splits and how they can be done in Emarsys here. You can import all of these "versions" to the Hub and they'll be reflected as separate audiences when imported. The way we do this is to add a suffix to the campaign name for these split campaigns in the Hub. For example:

Audience in Emarsys: 

Campaign: High value customers 2024, version: Version #a

Campaign: High value customers 2024, version: Version #b

Campaigns in Hub.

High value customers 2024 - Version #a

High value customers 2024 - Version #a

These audiences can be found in the Segment builder using the "Included in audience" attribute as shown below.

Set and forget — auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Emarsys. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Emarsys. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.

For more information about Emarsys, check out their email campaign guides.

Updated:
October 20, 2024
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Lexi your AI companion
Fundamentals
Lexi
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Lexer's ultimate troubleshooting guide
Fundamentals
Troubleshooting
Troubleshooting tech issues
Fundamentals
Troubleshooting
Troubleshooting integrations
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
How data is ingested into the CDP
Data
Self Serve Onboarding
Getting started onboarding data
Data
Self Serve Onboarding
Understanding APIs
Data
Self Serve Onboarding
Providing JSON data to Lexer
Data
Self Serve Onboarding
Providing CSV data to Lexer
Data
Self Serve Onboarding
Upload using SFTP
Data
Self Serve Onboarding
Upload using S3
Data
Self Serve Onboarding
Lexer data specification
Data
Data Specification
Customer data specification
Data
Data Specification
Commerce data specification
Data
Data Specification
Marketing data specification
Data
Data Specification
Compliance data specification
Data
Data Specification
Rate limits
Data
APIs
Product imagery
Data
Formatting
Currency conversion
Data
Formatting
Dataset management
Data
Datasets
Chatbot API
Data
APIs
Activity API
Data
APIs
Visualize API
Hidden from nav
Read API
Data
APIs
Lexer Javascript Tag basics
Data
Javascript Tag
Export to CSV
Measure
Listen
Data in Lexer's CDXP
Data
Customer Data
Data source - CRM
Data
Customer Data
Data source - Email
Data
Customer Data
Experian
Data
Partner data
Secure file upload
Data
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Lexer's attributes
Understand
Attributes
Predictive attributes
Understand
Attributes
Attribute value types
Understand
Attributes
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
Retain
Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
Enrich
Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
Enrich
Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
Grow
Understanding customers' purchasing habits: Order Sequence filter
Maximizing customer communications in Respond
Retain
Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
Enrich
Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
Enrich
Measuring your data over time with Track
UTM Creation Guidelines
UTM Creation Guidelines
UTM Creation Guidelines
Brand Assets
Brand Assets
Brand Assets
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
How to use the Lexer Form Builder
How to use the Lexer Form Builder
How to use the Lexer Form Builder
Explore our standard integrations
Explore our standard integrations
Explore our standard integrations
Operating a CDP Practice LP
Operating a CDP Practice LP
Operating a CDP Practice LP
LP Sales Enablement
LP Sales Enablement
LP Sales Enablement
Video Training Courses LP
Video Training Courses LP
Video Training Courses LP
Purpose and Mission
Purpose and Mission
Purpose and Mission
Brand & Marketing LP
Brand & Marketing LP
Brand & Marketing LP
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Client Onboarding Journey
Client Onboarding Journey
Client Onboarding Journey
Start your CDP Practice
Start your CDP Practice
Start your CDP Practice
Lexer Messaging
Lexer Messaging
Lexer Messaging
Pain point conversations
Pain point conversations
Pain point conversations
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Referral Partner Program Overview
Referral Partner Program Overview
Referral Partner Program Overview
Demo Hub Guide
Demo Hub Guide
Demo Hub Guide