Emarsys
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your Emarsys account with Lexer
You can connect your Emarsys account with Lexer, this will permit Lexer to import your contacts from Emarsys as enriched Profiles.
Benefits of an Emarsys integration
Integrating your Emarsys account with Lexer provides a number of benefits, such as:
- Import your contacts as enriched Profiles
- Send email lists for marketing campaigns
Integration in a nutshell
Here's a summary of how Emarsys integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: import your contacts as enriched profiles.
✅ Data out: send customer email lists for marketing campaigns.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ Email (ESP)
Source method
How the system connects with Lexer.
✅ API
✅ File (SFTP)
Destination method
How Lexer connects with the system.
✅ API
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve
Attributes
What attributes are created when integrated with Lexer?
Emarsys Relationship
✅ Emarsys Record
Emarsys Email Engagement
✅ Email Engagement Category
✅ Number of Emails Sent
✅ Email Opt-In Status
✅ Email Subscribe Date
✅ Email Open Rate
✅ Email Click Rate
✅ Campaigns Sent
✅ Email Campaigns Engaged
✅ Email Open Dates
✅ Last Email Open
✅ Campaigns Opened
✅ Last Email Click
✅ Click Dates
✅ Campaign Clicked
How do I integrate my Emarsys account?

Select the Emarsys tile, click Integrate Emarsys, enter your Emarsys login details, and click Save Integration.
What is an Emarsys activation?
The Emarsys activation allows you to securely send your customer data from Lexer to Emarsys, and update or create new contact lists within Emarsys for email campaigns.
The activation permits you to send and update the following fields within a customer profile in Emarsys.
- First name
- Last name
- Date of birth
- Gender
- Address
- City
- State
- Zip
- Country
- Phone
- Mobile
- Custom fields - add your own fields for things like urls, dates, or text fields.
Custom fields
We can update the following custom fields within Emarsys.
For a full view of this table, check out this article from Emarsys.
Emarsys terminology
- Custom Fields: A dynamic field that contains data unique to individual customers. This could be their first/last name, mobile number, loyalty ID, or loyalty balance to name a few.
- Contact Lists: A contact list in Emarsys is a collection of customers, and the information you have on them. A customer can belong to many lists, and these will be your primary tool in email segmentation within Emarsys. For example, your “High Value” contact list contains anyone with a spend value over X.
How do I activate to Emarsys?
Before you get started, make sure you’ve done the following:
- Integrated your Emarsys account with Lexer
- Created an activation to Emarsys (reach out to Lexer Support (support@lexer.io) if not)
- Built your Segment/s in Lexer Segment
When you’re ready to send your Segment to Emarsys, navigate to Lexer Activate.

- Click ACTIVATE NEW AUDIENCE to get started
- Select the appropriate Emarsys account for this activation
- Add your Segments
- Update the audience name
- Check the appropriate audience action. In most cases, you’ll want to maintain your audience
- Select to append an attribute that will allow you to query the performance of this activation in Identify
- Agree to terms, and click SEND AUDIENCE
Set and forget — auto-updating audiences
Lexer Activate permits you to automatically update your audiences within Emarsys. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Segment.
Okay I’ve sent my audience, what next?
The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Emarsys. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.
Create your Emarsys Campaign
Check out Emarsys’ guide to creating, testing, scheduling, and launching your email campaigns here.
Emarsys also have a great guide on email campaigns and building the foundation for email success.