Emarsys

This integration is in beta

The‍
Emarsys
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Emarsys account with Lexer

You can connect your Emarsys account with Lexer, this will permit Lexer to import your contacts from Emarsys as enriched Profiles.

Benefits of an Emarsys integration

Integrating your Emarsys account with Lexer provides a number of benefits, such as:

  • Import your contacts as enriched Profiles
  • Send email lists for marketing campaigns

Integration in a nutshell

Here's a summary of how Emarsys integrates with Lexer:

Direction

What direction does the data flow?

✅ Data in: import your contacts as enriched profiles.

✅ Data out: send customer email lists for marketing campaigns.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email (ESP)

Source method

How the system connects with Lexer.

✅ API

✅ File (SFTP)

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

✅ Compare

✅ Segment

✅ Track

⬜️ Listen

⬜️ Respond

⬜️ Serve

Attributes

What attributes are created when integrated with Lexer?

Emarsys Relationship

✅ Emarsys Record

Emarsys Email Engagement

✅ Email Engagement Category

✅ Number of Emails Sent

✅ Email Opt-In Status

✅ Email Subscribe Date

✅ Email Open Rate

✅ Email Click Rate

✅ Campaigns Sent

✅ Email Campaigns Engaged

✅ Email Open Dates

✅ Last Email Open

✅ Campaigns Opened

✅ Last Email Click

✅ Click Dates

✅ Campaign Clicked

How do I integrate my Emarsys account?

3840

Select the Emarsys tile, click Integrate Emarsys, enter your Emarsys login details, and click Save Integration.

The final step!
Once you've added your Emarsys account credentials to the Emarsys tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Emarsys set up and configuration.

What is an Emarsys activation?

The Emarsys activation allows you to securely send your customer data from Lexer to Emarsys, and update or create new contact lists within Emarsys for email campaigns.

The activation permits you to send and update the following fields within a customer profile in Emarsys.

  • Email
  • First name
  • Last name
  • Date of birth
  • Gender
  • Address
  • City
  • State
  • Zip
  • Country
  • Phone
  • Mobile
  • Custom fields - add your own fields for things like urls, dates, or text fields.

Custom fields

We can update the following custom fields within Emarsys.

Field type Characteristics
Short Text Field Max. 60 characters – alphanumeric
Long Text Field Max. 255 characters – alphanumeric
Large Text Field No limit – alphanumeric
Date Field Day, month, year. The supported date formats are: YYYY-MM-DD, DD.MM.YYYY, MM/DD/YYYY and DD/MM/YYYY.
URL Field 255 characters
Numeric Field Max. 24 digits — numbers only

For a full view of this table, check out this article from Emarsys.

Emarsys terminology

  • Custom Fields: A dynamic field that contains data unique to individual customers. This could be their first/last name, mobile number, loyalty ID, or loyalty balance to name a few.
  • Contact Lists: A contact list in Emarsys is a collection of customers, and the information you have on them. A customer can belong to many lists, and these will be your primary tool in email segmentation within Emarsys. For example, your “High Value” contact list contains anyone with a spend value over X.

How do I activate to Emarsys?

Before you get started, make sure you’ve done the following:

  • Integrated your Emarsys account with Lexer
  • Created an activation to Emarsys (reach out to Lexer Support (support@lexer.io) if not)
  • Built your Segment/s in Lexer Segment

When you’re ready to send your Segment to Emarsys, navigate to Lexer Activate.

3840
  1. Click ACTIVATE NEW AUDIENCE to get started
  2. Select the appropriate Emarsys account for this activation
  3. Add your Segments
  4. Update the audience name
  5. Check the appropriate audience action. In most cases, you’ll want to maintain your audience
  6. Select to append an attribute that will allow you to query the performance of this activation in Identify
  7. Agree to terms, and click SEND AUDIENCE

Set and forget — auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Emarsys. With this selected, Lexer will add or remove customers from your audience, as customers enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Emarsys. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.

Create your Emarsys Campaign

Check out Emarsys’ guide to creating, testing, scheduling, and launching your email campaigns here.

Emarsys also have a great guide on email campaigns and building the foundation for email success.

Updated:
September 15, 2022
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Troubleshooting tech issues
Fundamentals
Troubleshooting
Error code: 503 Service Unavailable
Fundamentals
Troubleshooting
Error code: 401 Unauthorized
Fundamentals
Troubleshooting
Error code: 403 Forbidden
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Understanding APIs at Lexer
Data
Data Onboarding
Providing JSON data to Lexer
Data
Data Onboarding
Providing CSV data to Lexer
Data
Data Onboarding
Upload using SFTP
Data
Data Onboarding
Upload using S3
Data
Data Onboarding
Lexer data specification
Data
Lexer Data Specification
Customer data specification
Data
Lexer Data Specification
Commerce data specification
Data
Lexer Data Specification
Marketing data specification
Data
Lexer Data Specification
Compliance data specification
Data
Lexer Data Specification
Data Formatting and Validation
Data
Getting Started with APIs
Authentication and API token creation
Data
Getting Started with APIs
Rate Limits
Data
Getting Started with APIs
Response codes and common errors
Data
Getting Started with APIs
Product imagery
Data
Getting Started with APIs
Currency conversion
Data
Getting Started with APIs
Lexer’s APIs overview
Data
Lexer’s APIs
Dataset management in the Hub
Data
Dataset management
Chatbox user API
Data
Lexer’s APIs
Activity API
Data
Lexer’s APIs
Visualize API
Hidden from nav
Profile Read API
Data
Lexer’s APIs
Lexer Javascript Tag basics
Data
Lexer Javascript Tag
Lexer Javascript Tag technical guide
Data
Lexer Javascript Tag
Lexer Javascript Tag use cases
Data
Lexer Javascript Tag
dataLayer configuration: Shopify
Data
Lexer Javascript Tag
Customer segment CSV export
Data
Data off-boarding
Export to CSV
Data
Data off-boarding
Data in Lexer's CDXP
Understand
Customer Data
Lexer's attributes
Understand
Customer Data
Attribute value types
Understand
Customer Data
Data source - CRM
Understand
Customer Data
Data source - Transactions
Understand
Customer Data
Data source - Email
Understand
Customer Data
Partner data - Experian
Understand
Customer Data
Partner data - Mastercard
Understand
Customer Data
Partner data - Roy Morgan
Understand
Customer Data
GDPR and CCPA requests
Understand
Customer Data
Upload data files
Understand
Customer Data
File upload API
Understand
Customer Data
Data provision and schemas
Understand
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Track overview
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Instagram data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Report