Facebook Ads

This integration is in beta

The‍
Facebook Ads
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Facebook Ads account with Lexer

Within Lexer you can integrate your Facebook Ad account, which will permit Lexer to build direct activations with your Facebook and Instagram ad accounts.

In this article we will show you how to integrate your account for the first time, and how to reintegrate your account should it become disconnected. If you’d like to integrate your Facebook page for use with Listen, Outbox, or Engage see this article on integrating your Facebook account.

Benefits of a Facebook Ad integration

Integrating your Facebook Ad account with Lexer provides a number of benefits, such as:

  • Send segments as custom audiences

Integration in a nutshell

Here's a summary of how Facebook Ads integrates with Lexer: 

Direction

What direction does the data flow?

⬜️ Data in: N/A - Lexer does not take data in from Facebook.

✅ Data out: send customer segments as custom audiences in Facebook.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

N/A

Source method

How the system connects with Lexer.

N/A

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

⬜️ Compare

⬜️ Segment

⬜️ Track

⬜️ Listen

⬜️ Respond

⬜️ Serve

Attributes

What attributes are created when integrated with Lexer?

N/A

How do I integrate my account?

When integrating your Facebook Ads account you will be need to have your personal account linked to the necessary Facebook Business Manager account. Please also ensure you have Administrator permissions in the relevant Facebook Business Manager account.

3840
  1. Click the Facebook Ads integration
  2. Click INTEGRATE FACEBOOK ADS
  3. Enter your personal Facebook details, and login
  4. Select the accounts you’d like to integrate
  5. Choose the Groups permitted to access these accounts
  6. Click ADD INTEGRATIONS
The final step!
Once you've added the details of your Facebook Ads account to the Facebook Ads tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Facebook Ads setup and configuration.

Once your account has been integrated, we can build an activation with Lexer Activate, permitting you to send custom audiences to Facebook. Please contact Lexer Support (support@lexer.io) to build this activation for you.

Re-integrating your accounts

Sometimes we can lose connection to your accounts due to a change of password, or another easy to fix problem. We’ll alert the account admin by email as soon as this happens, and ask them to follow a few quick prompts to reconnect. All users can check the status of their integrations at any time via a coloured status symbol in Lexer Integrate (Green = connected, Red = re-integrate now).

Re-integrating your account is a speedy process.

3840

Send an email list to Facebook

Here we'll help you send Profiles from Lexer Segment to Facebook as part of a custom audience. But before you get started you’ll need to complete the following checklist:

  • I have a Facebook business account, with a Facebook account integrated to Lexer.
  • I have admin permissions to access and send data to the Facebook business account.
  • I have prepared Segments of Profiles within Lexer Segment.

If you need a refresh on setting up Segment, head here.

Creating your activation

First, you’re going to navigate to Lexer Activate. Activate allows you to send audiences to social, search, email platforms, and keep up to date on your activation status. Learn more about Activate here.

3840

Click ACTIVATE NEW AUDIENCE to get started, and select the appropriate Facebook page for this activation.

3840

Find your Segments, then choose if you want to set this to auto-activate. Check the the terms and hit SEND AUDIENCE.

You get to select one or more Segments to build your audience. In this example, we want to target customers with our HIGH SPEND Segment. If your combined audience size is greater than 1 million, schedule the activation and get in touch with Lexer Support (support@lexer.io) to approve the audience.

Lexer tip!
Facebook takes the profile data you send via your activation from Lexer (email, name, mobile, etc), and then attempts to match this data with real people. This means you won't generally see a 100% match rate. A good match rate for Facebook Ads activations starts at around 45%.
Lexer tip!
Facebook doesn’t tell you which people in your audience match to their audience, and they don’t tell you at an individual level who saw your ad during the campaign. But, when someone clicks on your ad and lands on your website, this can be measured with UTMs and captured by the Lexer Tag (for more information, see our Lexer Tag content). But, please note, the attach rate of this depends on device, browser, and the customer's use of tracking blockers..

Set and forget – auto-updating audiences

You have the option to enable always-on audiences to Facebook, which will add and subtract customers as they move in and out of our Segment. As we’re targeting HIGH SPEND customers in this example, let’s assume we have a really cool offer for them once they reach our threshold (as defined in our Segment). As a customer reaches this threshold, they will be automatically added to our audience. Likewise should they fall out of this Segment, they’ll be automatically removed from our audience.

Lexer tip!
Facebook takes their time when it comes to updating audiences. It can take Facebook up to 12 hours to accept an audience, the larger the audience, the longer this can take.

Okay I’ve sent my audience, what next?

Once you’ve sent an audience, you can begin to create a campaign on your Facebook Ad account. You will be notified via email you once an audience has been sent. We’ll also email you if something goes wrong. The moment you receive that email your audience should be immediately available in your Facebook Ad account. It may take a few hours before it is ready to use, but you can start making your ad right away.

Let’s get out of Lexer and head over to your Facebook Business Manager and Ads account.

Create your Facebook campaign

Facebook makes regular changes to their ad platform, if anything in this guide doesn’t look right, let our Support team (support@lexer.io) know.

Head to business.facebook.com and make sure you’re logged into the correct account. From here head to the Facebook Ads Manager and click on + Create Campaign near the top left hand corner of the screen.

3840

Set your campaign objective, and add your audience

You’ll notice you’re prompted to select your campaign objective. As we want to reach our high spend customers with a unique offer we’ll select CONVERSIONS. This encourages people to take up your offer. For more information regarding advertising types and objectives read this article on Facebook: Choose your ad objective

3840

Once you’ve chosen an objective, and selected continue, you’ll need to choose an audience. You’ll find your recently exported Segments under the custom audience tab.

3840

Placing your ad on Facebook

After you’ve chosen your audience targeting you need to decide where you want to place your ad. In our example, with our current objective set to CONVERSIONS, Facebook will allow you to place your ad across its entire network. Not all objectives will be this flexible, Engagement for example will only permit you to place ads in the Newsfeed and Marketplace. Should you want to customize the placement of your ad, you can check EDIT PLACEMENTS and select/deselect all networks. You can even choose to only display your ad on desktop or mobile devices.

Set your budget

When setting a budget you have two options:

  • A daily budget – Providing a cap on how much you wish to spend per day. These ads can run continuously, or you can specify a start and end date.
  • A lifetime budget – Providing a start and end date, but you select the maximum you wish to spend over the lifetime of the campaign.

The kind of campaign you’re running will largely influence which option you select. In our current example we’re targeting “High Spend” customers, so this will be an always-on campaign and we don’t want to specify a start/end date.

3840

Add your creative and publish

Once you’ve selected your budget, click continue and it’s time to work on creative and copy. You can select a few ad formats – a single image, a single video, or a slide show (looping 10 second video). After you’ve loaded your visual content, scroll down and setup your call to action, and have a look at the preview of your ad. If you’re happy with everything, select confirm and wait for your ad to be approved.

Updated:
February 6, 2023
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Troubleshooting tech issues
Fundamentals
Troubleshooting
Error code: 503 Service Unavailable
Fundamentals
Troubleshooting
Error code: 401 Unauthorized
Fundamentals
Troubleshooting
Error code: 403 Forbidden
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Understanding APIs at Lexer
Data
Data Onboarding
Providing JSON data to Lexer
Data
Data Onboarding
Providing CSV data to Lexer
Data
Data Onboarding
Upload using SFTP
Data
Data Onboarding
Upload using S3
Data
Data Onboarding
Lexer data specification
Data
Lexer Data Specification
Customer data specification
Data
Lexer Data Specification
Commerce data specification
Data
Lexer Data Specification
Marketing data specification
Data
Lexer Data Specification
Compliance data specification
Data
Lexer Data Specification
Data Formatting and Validation
Data
Getting Started with APIs
Authentication and API token creation
Data
Getting Started with APIs
Rate Limits
Data
Getting Started with APIs
Response codes and common errors
Data
Getting Started with APIs
Product imagery
Data
Getting Started with APIs
Currency conversion
Data
Getting Started with APIs
Lexer’s APIs overview
Data
Lexer’s APIs
Dataset management in the Hub
Data
Dataset management
Chatbox user API
Data
Lexer’s APIs
Activity API
Data
Lexer’s APIs
Visualize API
Hidden from nav
Profile Read API
Data
Lexer’s APIs
Lexer Javascript Tag basics
Data
Lexer Javascript Tag
Lexer Javascript Tag technical guide
Data
Lexer Javascript Tag
Lexer Javascript Tag use cases
Data
Lexer Javascript Tag
dataLayer configuration: Shopify
Data
Lexer Javascript Tag
Customer segment CSV export
Data
Data off-boarding
Export to CSV
Data
Data off-boarding
Data in Lexer's CDXP
Understand
Customer Data
Lexer's attributes
Understand
Customer Data
Attribute value types
Understand
Customer Data
Data source - CRM
Understand
Customer Data
Data source - Transactions
Understand
Customer Data
Data source - Email
Understand
Customer Data
Partner data - Experian
Understand
Customer Data
Partner data - Mastercard
Understand
Customer Data
Partner data - Roy Morgan
Understand
Customer Data
GDPR and CCPA requests
Understand
Customer Data
Upload data files
Understand
Customer Data
File upload API
Understand
Customer Data
Data provision and schemas
Understand
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Track overview
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Instagram data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Report