Facebook Ads

This integration is in beta

The‍
Facebook Ads
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Facebook Ads account with Lexer

Within Lexer you can integrate your Facebook Ad account, which will permit Lexer to build direct activations with your Facebook and Instagram ad accounts.

In this article we will show you how to integrate your account for the first time, and how to reintegrate your account should it become disconnected. If you’d like to integrate your Facebook page for use with Listen, Outbox, or Engage see this article on integrating your Facebook account.

Benefits of a Facebook Ad integration

Integrating your Facebook Ad account with Lexer provides a number of benefits, such as:

  • Send segments as custom audiences

Integration in a nutshell

Here's a summary of how Facebook Ads integrates with Lexer: 

Direction

What direction does the data flow?

⬜️ Data in: N/A - Lexer does not take data in from Facebook.

✅ Data out: send customer segments as custom audiences in Facebook.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Ad network

Source method

How the system connects with Lexer.

N/A

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

⬜️ Compare

⬜️ Segment

⬜️ Track

⬜️ Listen

⬜️ Respond

⬜️ Serve

Attributes

No attributes will be created as part of this integration.

Attributes

This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.

Attributes

What attributes are created when integrated with Lexer?

Attributes

These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.

How do I integrate my account?

When integrating your Facebook Ads account you will be need to have your personal account linked to the necessary Facebook Business Manager account. Please also ensure you have Administrator permissions in the relevant Facebook Business Manager account.

  1. Click the Facebook Ads integration.
  2. Click Integrate Facebook Ads.

        3. Enter your personal Facebook details, and login.

        4. Select the accounts you’d like to integrate and accept the permission requirements.

        5. Choose the Groups permitted to access these accounts.

        6. Click Save integration.

The final step!
Once you've added the details of your Facebook Ads account to the Facebook Ads tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Facebook Ads setup and configuration.

Once your account has been integrated, we can build an activation with Lexer Activate, permitting you to send custom audiences to Facebook. Please contact Lexer Support (support@lexer.io) to build this activation for you.

Meta Business Suite permissions

The last step to make sure you have the full functionality of the Facebook integration is to provide full access to the staff members that will manage the integration. If they will need to reintegrate the account or change any settings relating to the integration, its probably a good idea to provide them with these permissions. To be able to do the following steps you will need to have Meta Business Suite admin access.

Please note
Meta might make some changes to the look and function of the Meta Business Suite. Please get in touch if you notice anything not working as it should.

        1. Login to your Meta Business Suite.

        2. Click on the All tools hamburger icon on the left side of the page.

        3. Click on the Settings tool.

        4. Once you've opened up settings, click on People.

        5. Click on the user you want to provide the relevant settings.

        6. Finally, provide the user Full control and Save.

Re-integrating your accounts

Sometimes we can lose connection to your accounts due to a change of password, or another easy to fix problem. We’ll alert the account admin by email as soon as this happens, and ask them to follow a few quick prompts to reconnect. All users can check the status of their integrations at any time via a coloured status symbol in Lexer Integrate (Green = connected, Red = re-integrate now).

Re-integrating is nice and easy, open the integration and click on Reconnect.

Send an email list to Facebook

Here we'll help you send Profiles from Lexer Segment to Facebook as part of a custom audience. But before you get started you’ll need to complete the following checklist:

  • I have a Facebook business account, with a Facebook account integrated to Lexer.
  • I have admin permissions to access and send data to the Facebook business account.
  • I have prepared Segments of Profiles within Lexer Segment.

For more information about how to use Facebook business manager, check out their help docs here.

If you need a refresh on setting up Segment, head here.

Multi-match Audiences

Think of multi-match audiences as a way for Facebook to find your customer's profile when you don't have their email or mobile number. Instead, Facebook asks for other details like their first and last name, country, postcode, or US state. This can be useful for customers you don't have an email address for. Please reach out to your Success Manager if you would like this set up.

Creating your activation

In order to use your Facebook Ads account, you'll need to activate your audiences using Activate. Learn more about Activate here.

Start by navigating to Engage > Activate.

  1. Click on New activation.
  2. Select the facebook business integration that you have integrated, specifically using the configuration of your choice.
  3. Select a Segment that you would like to activate.
  4. Fill in the required details in the Settings. Read through these settings and choose options that suit your needs.
  5. Agree to the terms, and click Run activation.
Lexer tip!
Facebook takes the profile data you send via your activation from Lexer (email, name, mobile, etc), and then attempts to match this data with real people. This means you won't generally see a 100% match rate. A good match rate for Facebook Ads activations starts at around 45%.
Lexer tip!
Facebook doesn’t tell you which people in your audience match their audience, and they don’t tell you at an individual level who saw your ad during the campaign. But, when someone clicks on your ad and lands on your website, this can be measured with UTMs and captured by the Lexer Tag (for more information, see our Lexer Tag content). But, please note, the attach rate of this depends on device, browser, and the customer's use of tracking blockers..

Set and forget – auto-updating audiences

You have the option to enable always-on audiences to Facebook, which will add and subtract customers as they move in and out of our Segment. As we’re targeting HIGH SPEND customers in this example, let’s assume we have a really cool offer for them once they reach our threshold (as defined in our Segment). As a customer reaches this threshold, they will be automatically added to our audience. Likewise should they fall out of this Segment, they’ll be automatically removed from our audience.

Lexer tip!
Facebook takes their time when it comes to updating audiences. It can take Facebook up to 12 hours to accept an audience, the larger the audience, the longer this can take.

Okay I’ve sent my audience, what next?

Once you’ve sent an audience, you can begin to create a campaign on your Facebook Ad account. You will be notified via email you once an audience has been sent. We’ll also email you if something goes wrong. The moment you receive that email your audience should be immediately available in your Facebook Ad account. It may take a few hours before it is ready to use, but you can start making your ad right away.

Let’s get out of Lexer and head over to your Facebook Business Manager and Ads account.

Have my audiences been created or updated in Facebook Ads? 

  1. Open Facebook Ads Manager
  2. Click on the hamburger menu, in the top left corner, and select All Tools.
  3. Under the "Assets" column, click on Audiences.
  4. Locate Your Customer List Audience. It may take some time for the processing to be completed, so check back later if you don't see it right away.
  5. If you want to verify the audiences have been matched correctly, consider the following:
  • Audience Size: Make sure the volume of customers sent have been matched to Facebook users.
  • Creation Date: Check the date to see if it matches when you sent the data to Facebook.
  • Details: Shows a breakdown of the information used for matching (this may be limited for privacy reasons).

If everything aligns with the audience you sent from the Hub, you are good to go!

Create your Facebook campaign

Facebook makes regular changes to their ad platform, if anything in this guide doesn’t look right, let our Support team (support@lexer.io) know. You can find details of Meta's processes here. You can check out Meta’s ads specific educational content about how to Create an Ad in Ads Manager

The following instructions showcase where in the process you can add an audience from the Hub. 

Head to business.facebook.com and make sure you’re logged into the correct account. 

  1. From here head to the Facebook Ads Manager and click on + Create near the top left hand corner of the screen.
  2. Select the Sales campaign objective. You can check out the other campaign objectives here
  3. Select Manual sales campaign under Manual setup.
  4. Make sure your role in the Facebook ads account is set to Ad account admin.
  5. Scroll down to Advantage+ shopping campaigns and search for the audience you’ve created in the Hub
  6. Continue with the prompts in your Ads account. 

You can find more content about how to publish a Facebook Ad and some suggested strategies here.

Facebook error messages
For more information about Facebook specific error messages, check out their Error Codes.

You're done!

Awesome news! You're now ready to rock some amazing Facebook Ads campaigns through your Lexer Hub. We've covered everything about Facebook Ads, from what it is to its benefits, and activation process. If you find yourself feeling stuck or confused along the way, don't worry! Just reach out to Lexer Support via the chat bot in the bottom right on your browser, and we'll be more than happy to assist you. You've got this!

Updated:
May 5, 2024
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Lexi your AI companion
Fundamentals
Lexi
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Lexer's ultimate troubleshooting guide
Fundamentals
Troubleshooting
Troubleshooting tech issues
Fundamentals
Troubleshooting
Troubleshooting integrations
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
How data is ingested into the CDP
Data
Self Serve Onboarding
Getting started onboarding data
Data
Self Serve Onboarding
Understanding APIs at Lexer
Data
Self Serve Onboarding
Providing JSON data to Lexer
Data
Self Serve Onboarding
Providing CSV data to Lexer
Data
Self Serve Onboarding
Upload using SFTP
Data
Self Serve Onboarding
Upload using S3
Data
Self Serve Onboarding
Lexer data specification
Data
Data Specification
Customer data specification
Data
Data Specification
Commerce data specification
Data
Data Specification
Marketing data specification
Data
Data Specification
Compliance data specification
Data
Data Specification
Rate limits
Data
Formatting
Product imagery
Data
Formatting
Currency conversion
Data
Formatting
Dataset management
Data
Datasets
Activity API
Data
APIs
Visualize API
Hidden from nav
Lexer Javascript Tag basics
Data
Javascript Tag
Export to CSV
Measure
Listen
Data in Lexer's CDXP
Data
Customer Data
Data source - CRM
Data
Customer Data
Data source - Email
Data
Customer Data
Experian
Data
Partner data
Secure file upload
Data
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Lexer's attributes
Understand
Attributes
Predictive attributes
Understand
Attributes
Attribute value types
Understand
Attributes
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
Retain
Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
Enrich
Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
Enrich
Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
Grow
Understanding customers' purchasing habits: Order Sequence filter
Maximizing customer communications in Respond
Retain
Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
Enrich
Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
Enrich
Measuring your data over time with Track
UTM Creation Guidelines
UTM Creation Guidelines
UTM Creation Guidelines
Brand Assets
Brand Assets
Brand Assets
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
How to use the Lexer Form Builder
How to use the Lexer Form Builder
How to use the Lexer Form Builder
Explore our standard integrations
Explore our standard integrations
Explore our standard integrations
Operating a CDP Practice LP
Operating a CDP Practice LP
Operating a CDP Practice LP
LP Sales Enablement
LP Sales Enablement
LP Sales Enablement
Video Training Courses LP
Video Training Courses LP
Video Training Courses LP
Purpose and Mission
Purpose and Mission
Purpose and Mission
Brand & Marketing LP
Brand & Marketing LP
Brand & Marketing LP
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Client Onboarding Journey
Client Onboarding Journey
Client Onboarding Journey
Start your CDP Practice
Start your CDP Practice
Start your CDP Practice
Lexer Messaging
Lexer Messaging
Lexer Messaging
Pain point conversations
Pain point conversations
Pain point conversations
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Referral Partner Program Overview
Referral Partner Program Overview
Referral Partner Program Overview
Demo Hub Guide
Demo Hub Guide
Demo Hub Guide