Magento
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your Magento account
You can connect your Magento account with Lexer, this will permit Lexer to import your contacts from Magento as enriched Profiles.
Benefits of a Magento integration
- Import your contacts as enriched Profiles
Integration in a nutshell
Here's a summary of how Magento integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: import your contacts as enriched Profiles.
⬜️ Data out: N/A — Lexer does not send data back into Magento.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ ecommerce
Source method
How the system connects with Lexer.
✅ API
Destination method
How Lexer connects with the system.
N/A
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Compare
✅ Listen
✅ Track
✅ Segment
⬜️ Activate
⬜️ Respond
⬜️ Serve
Attributes
What attributes are created when integrated with Lexer?
Please confirm with your Success Manager about what attributes might be suitable.
How do I integrate my account?
To connect your Magento account, you first need to collect your Magento Server URL and generate an Access Token within your Magento Portal. Once this has been created, you can copy and paste these into Lexer.
Configuring your Magento Access Token
Magento allows you to customize the API access to integrations. When generating the Access Token you will need to set some specific permissions, referred to as Resource Access in Magento.
Below are the recommended settings for the Lexer integration. Please check all the following (image below for reference):

Connect Magento with Lexer
Now you have your Access Token and Server URL, head to your Lexer Hub, then navigate to MANAGE > INTEGRATIONS.

- Select the Magento tile
- Click Integrate Magento
- Enter the name of the Magento Server you're connecting
- Paste in your Server URL and Access Token
- Then click Save Integration.
This integration works by providing Lexer with your existing API token and secrets and allowing Lexer to make these imports on your behalf. In some cases, setting up a new Magento integration will require communications with Magento, or Admin permissions within your Server. If you are unsure, contact Magento Support or your Magento account manager for assistance.