Marketplacer
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your Marketplacer account
You can connect your Marketplacer account with Lexer, this will permit Lexer to import your contacts, transactions and product inventories from Marketplacer to enrich your Lexer Profiles.
Benefits of a Marketplacer integration
Integrating your Marketplacer account with Lexer provides a number of benefits, such as
- Import your contacts as enriched Profiles
Integration in a nutshell
Here's a summary of how Marketplacer integrates with Lexer:
Direction
What direction does the data flow?
✅ Data in: Marketplacer contacts as enriched profiles.
⬜️ Data out: N/A - Lexer does not push data back out into Marketplacer.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ Transaction
✅ ecommerce
Source method
How the system connects with Lexer.
✅ API
Destination method
How Lexer connects with the system.
N/A
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Compare
✅ Segment
✅ Track
⬜️ Activate
⬜️ Listen
⬜️ Respond
⬜️ Serve
Attributes
What attributes are created when integrated with Lexer?
Marketplacer Relationship
✅ Marketplacer Record
✅ Is a Customer
✅ Relationship
Marketplacer Customer
✅ Store Locations
Marketplacer Spend
✅ Total Spend: E-Commerce
✅ Average Spend per Product
✅ Average Order Value
✅ Total Spend
✅ Total Spend: Last 12 Months
Marketplacer Orders
✅ Order Segment
✅ Order: Channel
Marketplacer Products
✅ Product IDs Purchased
✅ Product Gender
✅ Product Variant ID
✅ Product Name
✅ Product Brand
✅ Product SKU
✅ Product Size
Markerplacer Purchases
✅ Total Return Value
✅ Number of Items Returned
✅ Return Rate
How do I integrate my account?
To connect your Marketplacer account with Lexer you must supply an API Token and your /graphql endpoint URL. Follow this guide by Marketplacer if you're unsure, and remember to keep the token visible so you can paste in into Lexer.
Once you have both your Token and URL do the following;
- Navigate to MANAGE > INTEGRATIONS.
- Find the MARKETPLACER tile and click on it.
- Click INTEGRATE MARKETPLACER.
- Name your activation, we suggest naming it after your Marketplacer account.
- Enter your TOKEN and URL.
- Click SAVE INTEGRATION.
You have now successfully connected your Marketplacer ecommerce store with your Lexer hub.
You're done!
Congratulations, your account should now be integrated in Lexer. We've gone through what Marketplacer is, the type of integration it is, its benefits, and how to integrate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.