Lexer Data Specification

Lexer's data specification outlines how your data needs to be formatted to be successfully onboarded into the CDXP. The following articles explain what you would use each of the schemas for, the requirements, and some samples of the schemas themselves.  

In this section you'll find the following articles:

Lexer data specification
Customer data specification
Commerce data specification
Marketing data specification
Compliance data specification
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Lexer - The Customer Data Platform for Retailers
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Lexer data specification
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Data Specification
Customer data specification
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Data Specification
Commerce data specification
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Data Specification
Marketing data specification
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Data Specification
Compliance data specification
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Data Specification
Data formatting and validation
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Formatting
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Response codes and common errors
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Formatting
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Formatting
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Forms
Analyzing forms with the Summary tab
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Forms
Pre-fill form details with hidden fields
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Forms
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Where do your best customers live? Use geographic insights to maximize media spend and conversion
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Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
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Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
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Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
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Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
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Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
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Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
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Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
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Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
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Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
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Understanding customers' purchasing habits: Order Sequence filter
Maximizing customer communications in Respond
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Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
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Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
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Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
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Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
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Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
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Measuring your data over time with Track
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GTM guide to creating marketing materials with Lexer
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GTM guide to creating marketing materials with Lexer
How to use the Lexer Form Builder
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Explore our standard integrations
Explore our standard integrations
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Operating a CDP Practice LP
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