This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connecting your Adobe Campaign account
Adobe Campaign is a cross-channel marketing solution that uses email, mobile, and offline channels from Adobe Experience Cloud and Creative Cloud. In this article, we'll walk you through connecting Adobe Campaign account, easily set-up in the Integrations panel, that will allow Lexer access to send data through Adobe Campaign to your audience and for you to send your customer data and segments for marketing campaigns through Activate.
Benefits of an Adobe Campaign integration:
Integrating your Adobe Campaign account with Lexer provides a number of benefits, such as:
- Send your personalized campaigns to more customer segments.
- Import your contacts as enriched profiles.
Integration in a nutshell
Here's a summary of how Adobe Campaign integrates with Lexer:
What direction does the data flow?
✅ Data in: enriched customer profiles
✅ Data out: activate list for campaigns.
Lexer’s integration with this product allows you to pull data into the hub from these sources.
How the system connects with Lexer.
✅ File (S3)
How Lexer connects with the system.
✅ File (S3)
Is this integration live and working?
Lexer product compatibility
What Lexer products is the integration compatible with?
No attributes will be created as part of this integration.
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
What attributes are created when integrated with Lexer?
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Email event attributes
SMS event attributes
Two key things required for set-up
- SSH Key
- IP Address*
We suggest only one (1) best IP Address.
You can find more details on how to obtain your SSH Key here: Generating a SSH Key
Sending a Segment to Adobe Campaign
Using Activate you can send Segments to Adobe Campaign to create targetable Audiences within your Adobe instance.
Currently we support sending a CSV file to an SFTP shared with your Adobe account. Once the file has been delivered, you can then use that to create an Audience within Adobe Campaign.
Sending your Segment
- Click ACTIVATE NEW AUDIENCE to get started.
- Select the appropriate Adobe Campaign activation.
- Add your Segment(s).
- Update the audience name, this will become the name of your CSV file.
- Agree to terms, and click SEND AUDIENCE.
Loading your Lexer Segment into Adobe Campaign
The first time you want to activate a segment you will need to set up a File Transfer automation and/or a Recurring Import Workflow. You should only need to do this once, then every time you activate an audience the Adobe automation will pick up and load the Audience for you.
Adobe has these two guides you can follow; Setting up a recurring import workflow, and File transfer.
Congratulations, your account should now be integrated and ready to activate in Lexer. We've gone through what Adobe Campaign is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (email@example.com) if you need any help.