Braze

This integration is in beta

The
Braze
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Braze is a customer engagement platform that helps brands deliver personalized, cross-channel experiences in real time. Connecting Lexer and Braze lets you sync enriched customer segments for more targeted campaigns while importing Braze customer records and engagement data into Lexer to enhance profiles.

Benefits

Integrating your Braze account with Lexer provides the following benefits:

  • Import Braze customer profiles, email engagement, and SMS engagement data into Lexer
  • Sync segments from Lexer into Braze as custom properties
  • Sync attributes from Lexer into Braze as custom properties

Our Braze integration at a glance:

Direction

What direction does the data flow?

✅ Data source: enrich profiles in Lexer

✅ Data destination: send Lexer segments, events, and attributes to Braze

Type

Lexer loads these types of data

✅ Email

⬜️ SMS

Source method

How Lexer loads data from this source.

✅ API

✅ File (S3)

Destination method

How Lexer sends data to this source.

✅ API

Status

What is the status of the integration?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

✅ Compare

✅ Segment

✅ Track

Attributes

No attributes will be created as part of this integration.

Attributes

This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.

Attributes

What attributes are created when integrated with Lexer?

Attributes

These are the standard attributes that Lexer can create from the data received via this integration. The exact attributes will depend on what data is made available and sent into Lexer. Keep in mind, your attribute names may vary slightly. If you have any questions or would like to explore custom options, please contact your Success Manager.

Setup

Connecting your Braze account with Lexer requires the following information:

  • Braze API Key and URL
  • Braze Segment ID for all users
  • Braze Segment ID for updated users
  • AWS S3 Bucket (Lexer or self-hosted)

Braze API Key and URL

To connect Braze with Lexer, you'll need your Braze API Key and API URL. Follow these steps to retrieve them:

Obtain your Braze API Key:

  • Log into your Braze dashboard
  • Navigate to Settings > APIs and Identifiers
  • Click "Create API Key" with name "Lexer Integration"
  • IP Addresses property to be left disabled
  • Check all of the permissions options
  • Click "Create API Key"
  • Find your API key Identifier and copy this value.

Find Your Braze API URL:

  • Navigate to this Braze guide and reference their Endpoints table.
  • For example, if you URL is "https://dashboard-01.braze.com" then your REST endpoint is "https://rest.iad-01.braze.com"

Create Braze Segment for All Users

Lexer uses this Segment to perform a historical sync of your Braze profiles. Learn how to create segments in Braze.

Create a segment with the following details:

  • Segment Name: "Lexer - All Users"
  • Segment Description: "Segment created for Lexer integration"
  • Apps and websites targeted: "Users from all apps"
  • Segment Builder > Filter Group: Leave this blank to include all users
Braze segment for all users

Once the segment is created you can find the Segment API Identifier at the bottom. Copy this value.

Create Braze Segment for Updated Users

Lexer uses this Segment to perform a daily sync of your recently updated Braze profiles. Learn how to create segments in Braze.

Create a segment with the following details:

  • Segment Name: "Lexer - Updated Users"
  • Segment Description: "Segment created for Lexer integration"
  • Apps and websites targeted: "Users from all apps"
  • Segment Builder > Filter Group: Apply the filters demonstrated in the screenshot below
Braze segment for recently updated users

Once the segment is created you can find the Segment API Identifier at the bottom. Copy this value.

AWS S3 Bucket

An AWS S3 bucket is required for Lexer to import data from Braze. Lexer manages an AWS S3 bucket for all customers, and we'll use this as the default, but you do have the option of supplying your own. If you prefer to self-manage an AWS S3 Bucket for this configuration, you can follow this AWS guide to get the required information.

AWS S3 Bucket Regions: Learn more about AWS S3 bucket regions here.

AWS S3 Bucket Path: The path should match the path you specified when connecting your S3 bucket to Braze (this can be blank if you did not specify anything in Braze).

Let's configure these details in Braze:

  1. On the left hand column, find the Integrations section and click Technology Partners.
  2. Scroll down and click AWS Cloud Storage.
  1. Enter the Access Key ID, Secret Access Key, and Bucket Name that you entered into Lexer. If you specified a Bucket Path in Lexer, you'll need to enter that here in Braze as well.
  2. Tick the "Make this the default data export destination" button.
  3. Once this is complete, press Test Credentials. If you notice any errors, please contact your Braze account manager.
  4. If you see no issues, remember to press Save. To make sure that's all done, refresh the page and see if the details you entered are still there.

Configuring your Braze account details in Lexer

Let's add your Braze details into Lexer to complete the setup process. In Lexer, navigate to Manage > Integrations and open the Braze integration and click Integrate Braze. Add the configuration details described below:

  1. Name: Add the name of your Braze account
  2. API URL: Add your REST endpoint URL
  3. API Key: Add your API key Identifier
  4. Braze Segment - All Customers: Add Segment API Identifier for "Lexer - All Users"
  5. Braze Segment - Customers Updated in 24H: Add Segment API Identifier for "Lexer - Updated Users"
  6. AWS S3 Bucket Authentication: If your S3 bucket is Lexer managed, we will provide information for each of these fields via email. If these are managed by you, refer to the link on 3. AWS S3 Bucket above to get the Name, Region, Path, Access Key ID, and Secret Access Key of your S3 bucket.
  7. Click Save Integration.

1226

Syncing data from Lexer to Braze

Our Braze activation allows you to securely send your customer data from Lexer to Braze.

Before you get started, make sure you’ve done the following:

  1. Integrated your Braze account with Lexer by following all the steps above.
  2. Create your Lexer Segments that you wish to sync into Braze. If you need a refresher on creating Segments, read here.

Follow these steps to activate segments to Braze:

  1. In the top navigation bar, select Engage > Activate.
  2. In the left-hand column, click New Activation.
  3. Find Braze, then click the Braze integration you want to activate.
  4. The Segments column will appear. Add the segments you want to push to Braze (in the screenshot above we want to activate the “Menswear customers” segment). The number of profiles that will be sent to Braze will then appear at the bottom of the screen.
  5. The Settings column will now appear on the right-hand side. Fill out the following information:
    1. Audience Name — This name will appear as a Custom Attribute in Braze containing all the selected profiles.
    2. Activation Tag — This will be an identifier we send to Braze, so we can link it back to this activation at a later date if required. While not mandatory, we recommend this be the same as the Audience Name above.
    3. Select whether you want the activation to be Ongoing (i.e. hands-free, runs every day) and whether to Notify you when it runs.
    4. Profiles Action — Check the appropriate action. In most cases you’ll just want to maintain your list.
    5. Measurement — Choose whether to append the activation name as an attribute to the included profiles. If ticked, you can create a segment in Understand > Segment with profiles that are part of this activation in the future.
    6. Audience Split — If your activation is not ongoing and you are appending the audience, you may choose to split the audience for A/B testing.
  6. Agree to the terms and click Run Activation.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent you’ll see records begin to update in Braze. Your Profiles won’t be fully updated in Braze until after you receive a confirmation email from Lexer advising that your activation is complete. Once you receive our email confirmation, you can now use these profiles as an audience in Braze!

When everything has arrived in Braze you’ll see your Audience Name, from the activation above, is now a Custom Attribute on Braze. Note that Braze can hold only 100 custom attributes, so be sure to keep on top of this. This article from Braze talks about this in detail. Let your Lexer Success Manager know as you get close to this limit.

Braze attributes sourced from Lexer

The activation permits you to send and update the following custom attributes in Braze.

Attribute Explanation
external_id A unique identifier for a customer’s profile, used to track and associate user data across different channels and devices within Braze.
email Customer’s email address.
phone Customer’s mobile phone number.
first_name Customer’s first name.
last_name Customer’s last name.
gender Customer’s gender.
dob Customer’s date of birth.
country Customer’s home country.
home_city Customer’s home city.
Custom Attribute Create or update custom attributes in your Braze account. Supported types: string, boolean, date, float, integer, array.

Integration complete!

Congratulations! Your Braze account is now successfully integrated with Lexer. We’ve covered what Braze is, how the integration works, its benefits, and the step-by-step setup process. If you have any questions or need assistance, don’t hesitate to reach out to Lexer Support (support@lexer.io)—we’re here to help!

Updated:
June 18, 2025
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Javascript Tag basics
Data Platform
Javascript Tag
Data in the CDXP
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations overview
Fundamentals
Integrations
Onboarding data with Lexer
Data Platform
Data Onboarding
Data onboarding process
Data Platform
Data Onboarding
Importing CSV data
Data Platform
Data Onboarding
Importing JSON data
Data Platform
Data Onboarding
Secure file uploads
Data Platform
Data Onboarding
SFTP uploads and exports
Data Platform
Data Onboarding
AWS S3 uploads and exports
Data Platform
Data Onboarding
Lexer's attributes
Data Platform
Data Types
Predictive attributes
Data Platform
Data Types
Lexer API overview
Data Platform
Developer APIs
Understanding APIs
Data Platform
Developer APIs
API authentication
Data Platform
Developer APIs
API rate limits
Data Platform
Developer APIs
Bulk write API
Data Platform
Developer APIs
Profile read API
Data Platform
Developer APIs
Activity overview
Insights
Activity
Team report
Insights
Activity
Cases report
Insights
Activity
NPS report
Insights
Activity
Listen overview
Insights
Listen
Searching in Listen
Insights
Listen
Tier filters
Insights
Listen
Saved dives
Insights
Listen
Boolean search
Insights
Listen
Listen CSV exports
Insights
Listen
Visualize overview
Insights
Visualize
Curate image feed
Insights
Visualize
Respond overview
Engagement
Respond
Identity Resolution
Fundamentals
Getting started
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Lexi AI
Fundamentals
Getting started
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Lexer's ultimate troubleshooting guide
Fundamentals
Troubleshooting
Troubleshooting tech issues
Fundamentals
Troubleshooting
Troubleshooting integrations
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Lexer data specification
Data Platform
Data Specification
Customer data specification
Data Platform
Data Specification
Commerce data specification
Data Platform
Data Specification
Marketing data specification
Data Platform
Data Specification
Compliance data specification
Data Platform
Data Specification
Data formatting and validation
Data Platform
Data Specification
Product imagery
Data Platform
Data Specification
Currency conversion
Data Platform
Data Specification
Dataset management
Data Platform
Data Management
Getting started with Logs
Data Platform
Data Management
Respond chatbot API
Data Platform
Developer APIs
Activity API
Data Platform
Developer APIs
Lexer Forms overview
Data Platform
Forms
Form builder workflow
Data Platform
Forms
Form conditional logic
Data Platform
Forms
Form settings
Data Platform
Forms
Form segmentation
Data Platform
Forms
Form response analysis
Data Platform
Forms
Form hidden fields
Data Platform
Forms
Form attribute mapping
Data Platform
Forms
Javascript Tag technical guide
Data Platform
Javascript Tag
Javascript Tag use cases
Data Platform
Javascript Tag
Javascript Tag: Shopify Custom Pixel
Data Platform
Javascript Tag
CRM data
Data Platform
Data Types
Transaction data
Data Platform
Data Types
Email engagement data
Data Platform
Data Types
Experian data enrichment
Data Platform
Data Types
Customer Service data
Data Platform
Data Specification
GDPR and CCPA requests
Fundamentals
Compliance
File upload API
Data Platform
Developer APIs
Segment overview
Insights
Segment
Creating segments
Insights
Segment
Smart Search
Insights
Segment
Profile tab
Insights
Segment
Event Explorer
Insights
Segment
Attribute value types
Data Platform
Data Types
Compare segments
Insights
Compare
Compare attributes
Insights
Compare
Activate overview
Engagement
Activate
Segment activations
Engagement
Activate
Event activations
Engagement
Activate
Activation field mapping
Engagement
Activate
Audience splits
Engagement
Activate
A/B splits
Engagement
Activate
Control group splits
Engagement
Activate
Inbox filtering
Engagement
Respond
Ignored Senders
Engagement
Respond
Forms in Respond
Engagement
Respond
Workflow states
Engagement
Respond
Bulk changes
Engagement
Respond
Scheduled replies
Engagement
Respond
Message templates
Engagement
Respond
Finding conversations
Engagement
Respond
Customer profiles
Engagement
Respond
Grouped messages
Engagement
Respond
Automation rules
Engagement
Respond
Redact messages
Engagement
Respond
Routing customer replies
Engagement
Respond
Interact with comments
Engagement
Respond
Respond workflow tips
Engagement
Respond
Contact Reporting
Engagement
Contact
Contact Queue Filters
Engagement
Contact
Contact WhatsApp Queues
Engagement
Contact
Schedule overview
Engagement
Schedule
Serve overview
Engagement
Serve
Installing Serve
Engagement
Serve
Serve user management
Engagement
Serve
Forms in Serve
Engagement
Serve
Configuring Serve
Engagement
Serve
Serve reports
Engagement
Serve
Serve Currency
Engagement
Serve
Serve POS QR Code
Engagement
Serve
Activate CSV export
Engagement
Activate
Track overview
Insights
Track
Track Tables
Insights
Track
Lexer Product Recommender → Klaviyo Integration
Grow
Lexer Product Recommender → Klaviyo Integration
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
Retain
Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
Enrich
Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
Enrich
Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
Grow
Understanding customers' purchasing habits: Order Sequence filter
Maximizing customer communications in Respond
Retain
Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
Enrich
Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
Enrich
Measuring your data over time with Track
UTM Creation Guidelines
UTM Creation Guidelines
UTM Creation Guidelines
Brand Assets
Brand Assets
Brand Assets
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
How to use the Lexer Form Builder
How to use the Lexer Form Builder
How to use the Lexer Form Builder
Explore our standard integrations
Explore our standard integrations
Explore our standard integrations
Operating a CDP Practice LP
Operating a CDP Practice LP
Operating a CDP Practice LP
LP Sales Enablement
LP Sales Enablement
LP Sales Enablement
Video Training Courses LP
Video Training Courses LP
Video Training Courses LP
Purpose and Mission
Purpose and Mission
Purpose and Mission
Brand & Marketing LP
Brand & Marketing LP
Brand & Marketing LP
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Client Onboarding Journey
Client Onboarding Journey
Client Onboarding Journey
Start your CDP Practice
Start your CDP Practice
Start your CDP Practice
Lexer Messaging
Lexer Messaging
Lexer Messaging
Pain point conversations
Pain point conversations
Pain point conversations
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Referral Partner Program Overview
Referral Partner Program Overview
Referral Partner Program Overview
Demo Hub Guide
Demo Hub Guide
Demo Hub Guide