Apparel21 (AP21)
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Apparel21 is a leading retail management software specifically designed for the fashion and apparel industry. It integrates merchandise planning, retail back office, and retail Point of Sale (POS) streamlining these essential functions. By integrating with Lexer you can further enhance the insights available in the Hub!
Benefits of a AP21 integration
Integrating your AP21 account with Lexer provides a number of benefits, such as:
- Importing your contacts as enriched Profiles.
- Creating ecommerce attributes that can be used for customer segmentation and analysis.
Direction
What direction does the data flow?
✅ Data in: AP21 contacts as enriched Profiles.
⬜️ Data out: N/A — Lexer does not send data back into AP21.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ eCommerce
Source method
How the system connects with Lexer.
✅ File (SFTP)
Destination method
How Lexer connects with the system.
N/A
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
✅ Compare
✅ Segment
✅ Track
⬜️ Listen
⬜️ Respond
⬜️ Serve
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Address 1
Address 2
City
Country
Customer ID
Date of Birth
Email Address
First Name
Gender
Last Name
Mobile
Post Code
Salutation
State
Year of Birth
Email event attributes
SMS event attributes
Transactional attributes
Channel
Order Date Time
Order ID
Payment Type
Product Description 1
Product Quantity
Product SKU
Product Unit Discount
Product Unit Price
Return Flag
Total Item Price After Discount
Total Item Price Before Discounts
Product attributes
Connect your Apparel21 account with Lexer
AP21 requires some configuration by your AP21 contacts and the Lexer Solutions team. The first step to get the ball rolling, is to engage your AP21 account manager and ask them to configure your data for export and transfer. This will require a bit of ongoing work to manage the data flow, so make sure you discuss your plan of attack with your account manager when setting this up. It’s also important to note, any customizations or new data will require engagement with AP21 and Lexer to customize the feed.
AP21 Data structure
Apparel21 has two relevant schemas that your data will need to be transformed to suit:
1. Customer data
2. Transactional data
That's a wrap
You now have the tools to integrate your AP21 account with Lexer! We've gone through what AP21 is, the type of integration it is, its benefits, and how to integrate it. There's a bit to do here so if you feel stuck or confused please don't hesitate to reach out to Lexer Support using the chatbot in the bottom right of the screen if you need any help.