Campaign Monitor

Connect your Campaign Monitor account with Lexer

Campaign Monitor is an email marketing platform that belongs to CM Group’s family of brands. In this article, we'll show you how to connect your Campaign Monitor account with Lexer, which will permit Lexer to import your contacts from Campaign Monitor as enriched Profiles.

Benefits of a Campaign Monitor integration

Integrating your Campaign Monitor account with Lexer provides a number of benefits, such as:

• Importing your contacts as enriched Profiles.
• Syncing your Lexer Segments with Campaign Monitor.
• Providing enriched data back to Campaign Monitor.

Integration in a nutshell

Here's a summary of how Campaign Monitor integrates with Lexer:

How do I integrate Campaign Monitor?

1. Select the Campaign Monitor tile.
2. Click INTEGRATE CAMPAIGN MONITOR.
3. Enter your Campaign Monitor credentials and click Continue.

What is a Campaign Monitor activation?

The Campaign Monitor activation allows you to securely send customer data from Lexer to your connected Campaign Monitor accounts. You can:

• Create new Subscriber lists.
• Update existing lists.
• Update Custom Fields.
• Create new Segments.

The activation is configured with two options, CDP Sync, and Create Segment. When activating to Campaign Monitor, you only ever need to select “Create Segment” which will push across your Lexer audience, create a Segment, and allow you to build your campaign. Once the Segment is created in Campaign Monitor, the CDP Sync will twice daily “sync” your contact data and populate the Segments within Campaign Monitor.

Configuring Campaign Monitor

You will need to make two custom fields on each List in Campaign Monitor you plan on sending data to.

When creating the Multiple Options field, be sure to populate it with at least one option otherwise Campaign Monitor will give you an error. Whatever option you add now, you can always remove it once you've started syncing your Lexer Segments.

The below GIF steps you through creating a new list and adding the necessary custom fields.

1. Navigate to Lists and Subscribers.
2. Select Create a new list.
3. Give your list a name, leave it as single opt-in and click create list.
4. Select Custom Fields.
5. Add your two fields (Lexer Segments = Multi select, and Latest Lexer Audience = Text).
6. You’re done!

Segments, Custom Fields, and Lists

Within Campaign Monitor, your contacts (known as subscribers) exist within Lists. Each List has its own unique Custom Fields, which in turn can influence customer Segments created within your List.

When delivering email campaigns, you select a List to send to, target a Segment within the List, and then personalize your email copy using Custom Fields to include your customers name, birthday, loyalty status, and so on.

Campaign Monitor terminology

How do I activate to Campaign Monitor?

Before you get started, make sure you’ve done the following:

• Integrated your Campaign Monitor account with Lexer.
• Configured your Campaign Monitor List.
• Created an activation to Campaign Monitor (reach out to Lexer Support(support@lexer.io) if not).
• Built your Segments in Lexer Segment.

Activate and create a Segment in Campaign Monitor

To create a Segment within Campaign Monitor, you need to first navigate to Lexer Activate.

1. Click ACTIVATE NEW AUDIENCE to get started.
2. Select the Create Segment activation option.
3. Add your Segment.
4. Update the audience name (this will become your Segment name).
5. Pick your Campaign Monitor List to update.
6. If you want to keep this audience updated, check “auto-update activation”.
7. Set the audience action to Append to an existing list.
8. Feel free to uncheck Audience measurement attributes, only for your CDP Sync.
9. Agree to terms, and click SEND AUDIENCE.

Activate and sync your data with Campaign Monitor

We also support a CDP Sync, which will twice daily push across specific data points chosen by you to enrich your Campaign Monitor database.

This is intended to be set up once, and let run automatically “in the background”. Below we step you the process the first time you need to set this up for a list.

1. Click ACTIVATE NEW AUDIENCE to get started.
2. Select the CDP Sync activation option.
3. Add your “Customer Universe” Segment (containing all your customer records).
4. Update the audience name (we suggest adding CDP Sync).
5. Pick your Campaign Monitor List to update.
6. Check “auto-update activation”.
7. Leave this set to Maintain list.
8. Map each ATTRIBUTE to it’s correct CUSTOM FIELD (ensure Include in audience is pointing at the Lexer 9. Segments custom field).
9. Agree to terms, and click SEND AUDIENCE.

The GIF below will also show you this process.

Set and forget — auto-updating audiences

Lexer Activate permits you to automatically update your lists and contacts within Campaign Monitor. With this selected, Lexer will add or remove customers from your list, as customers enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Campaign Monitor. We’ll send you an email to let you know once an audience has been sent — the time this takes will vary, depending on the size of the audience.

Congratulations! Your Campaign Monitor should now be integrated and activated in Lexer. We've gone through what Campaign Monitor is, the type of integration it is, its benefits, and how to integrate and activate it. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.