Iterable

This integration is in beta

The‍
Iterable
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Iterable account with Lexer

Connecting your Lexer and Iterable account will allow Lexer to start capturing customer engagement data like email opens, clicks, and subscriber statuses. To connect your Iterable account with Lexer you must first create a Webhook within Iterable. Once your webhook is created, you will generate an API key within Iterable, and save that back into Lexer completing the connection.

Benefits of an Iterable integration

Integrating your Iterable account with Lexer provides a number of benefits, such as:

  • Import your contacts as enriched Profiles
  • Capture engagement metrics and statuses
  • Create dynamic customer Segments in Iterable for marketing activation

Integration in a nutshell

Here's a summary of how Iterable integrates with Lexer:

Direction

What direction does the data flow?

✅ Data in: import your contacts as enriched profiles.

✅ Data out: customer email and SMS lists for marketing campaigns.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

✅ Email (ESP)

Source method

How the system connects with Lexer.

✅ Webhooks

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

✅ Compare

✅ Segment

✅ Track

⬜️ Listen

⬜️ Respond

⬜️ Serve

Attributes

What attributes are created when integrated with Lexer?

N/A

Setting up your Iterable Webhook

This will involve making a new "systems webhook", which are located under the Integrations menu header in Iterable. Clicking this link should take you there also.

1244
  1. Click + CREATE WEBHOOK
  2. Paste in this endpoint URL https://webhooks.lexer.io/iterable and leave Auth Type set to NoAuth
  3. Click CREATE WEBHOOK
  4. Set your webhook to ENABLED
  5. Check the options listed below under Webhook Permissions
  6. Click Save

Webhook Permissions

  • Email: Blast Send, Triggered Send, Click, Open, Subscribe, Unsubscribe
  • SMS: Send
  • Push: Send, Open
  • In-app: Click, Open

Integrating Iterable and Lexer

You’ve now created your webhook. To finish this setup you will need to generate an API key for your Iterable account, and save that in Lexer Integrate. Follow the steps below;

1242
  1. Under the Integrations menu, click API KEYS
  2. Click + CREATE NEW API KEY…
  3. Select STANDARD from the drop-down menu and click CREATE
  4. Copy the newly generated key
3840
  1. Navigate to Lexer Integrate
  2. Click the Iterable Tile and then click INTEGRATE ITERABLE
  3. Give your integration a name
  4. Paste in your API key
  5. Click SAVE INTEGRATION
The final step
Once you've added the details of your Iterable account to the Iterable tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Iterable setup and configuration.

What is the Iterable activation?

Iterable is a growth marketing platform, with a focus on email, SMS, in-app and web push marketing communications.

Connecting your Iterable account with Lexer allows you to create new lists, and update existing ones for marketing purposes. When you make a new list or update an existing one, the Lexer activation will append a boolean field to each Profile within that list, marking them as either in (TRUE) or out (FALSE) of the Segment.

Send a Segment to Iterable

Before you get started, make sure you’ve done the following:

  • Integrated your Iterable account with Lexer.
  • Created an activation to Iterable (reach out to Lexer Support (support@lexer.io) if not)
  • Built your Segment/s in Lexer Segment.

Activate and make a new list in Iterable

3840
  1. Click ACTIVATE NEW AUDIENCE
  2. Select the appropriate Iterable account for this Activation
  3. Add your Segment(s)
  4. Update the audience name and tag as required (the audience tag will become your new list’s name)
  5. Set the list to auto-update if needed
  6. Set the appropriate list action. In most cases, leave it on Maintain list
  7. Use the drop-downs to map the Attributes you’d like to enrich in Iterable
  8. Agree to terms, and click Send Audience

Activate and update a list in Iterable

3840
  1. Click ACTIVATE NEW AUDIENCE
  2. Select the appropriate Iterable account for this Activation
  3. Add your Segment(s)
  4. Update the audience name and tag fields as required, the tag field will become the name of the new boolean field in Iterable
  5. Using the drop-down select the list you would like to update
  6. Set the appropriate list action. In most cases, leave it on Maintain list
  7. Use the drop downs to map Attributes you’d like to enrich in Iterable
  8. Agree to terms, and click Send Audience

Set and forget — auto-updating audiences

Lexer Activate permits you to automatically update your audiences within Iterable. With this selected, Lexer will add or remove customers from your audience as they enter and leave your Segment.

Okay I’ve sent my audience, what next?

The moment your activation has been confirmed as sent in Activate, you’ll see records begin to update in Iterable. We’ll send you an email to let you know once an audience has been sent - the time this takes will vary, depending on the size of the audience.

To learn more about sending email and SMS campaigns in Iterable, see their help documents here.

Updated:
September 18, 2022
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Troubleshooting tech issues
Fundamentals
Troubleshooting
Error code: 503 Service Unavailable
Fundamentals
Troubleshooting
Error code: 401 Unauthorized
Fundamentals
Troubleshooting
Error code: 403 Forbidden
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Understanding APIs at Lexer
Data
Data Onboarding
Providing JSON data to Lexer
Data
Data Onboarding
Providing CSV data to Lexer
Data
Data Onboarding
Upload using SFTP
Data
Data Onboarding
Upload using S3
Data
Data Onboarding
Lexer data specification
Data
Lexer Data Specification
Customer data specification
Data
Lexer Data Specification
Commerce data specification
Data
Lexer Data Specification
Marketing data specification
Data
Lexer Data Specification
Compliance data specification
Data
Lexer Data Specification
Data Formatting and Validation
Data
Getting Started with APIs
Authentication and API token creation
Data
Getting Started with APIs
Rate Limits
Data
Getting Started with APIs
Response codes and common errors
Data
Getting Started with APIs
Product imagery
Data
Getting Started with APIs
Currency conversion
Data
Getting Started with APIs
Lexer’s APIs overview
Data
Lexer’s APIs
Dataset management in the Hub
Data
Dataset management
Chatbox user API
Data
Lexer’s APIs
Activity API
Data
Lexer’s APIs
Visualize API
Hidden from nav
Profile Read API
Data
Lexer’s APIs
Lexer Javascript Tag basics
Data
Lexer Javascript Tag
Lexer Javascript Tag technical guide
Data
Lexer Javascript Tag
Lexer Javascript Tag use cases
Data
Lexer Javascript Tag
dataLayer configuration: Shopify
Data
Lexer Javascript Tag
Customer segment CSV export
Data
Data off-boarding
Export to CSV
Data
Data off-boarding
Data in Lexer's CDXP
Understand
Customer Data
Lexer's attributes
Understand
Customer Data
Attribute value types
Understand
Customer Data
Data source - CRM
Understand
Customer Data
Data source - Transactions
Understand
Customer Data
Data source - Email
Understand
Customer Data
Partner data - Experian
Understand
Customer Data
Partner data - Mastercard
Understand
Customer Data
Partner data - Roy Morgan
Understand
Customer Data
GDPR and CCPA requests
Understand
Customer Data
Upload data files
Understand
Customer Data
File upload API
Understand
Customer Data
Data provision and schemas
Understand
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Track overview
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Instagram data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Report