Marketo
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connecting your Marketo Data Transfer Hub (DTH)
You can connect your Lexer hub and Marketo account using Adobe's DTH platform. The underlying technology is SFTP, meaning Lexer will be connecting (ssh-ing) into the Marketo DTH server to both deliver Segment files and extract engagement and contact files.
During the connection process, you will need to have both Lexer and your Marketo SFTP interface open. During the flow in Lexer you will enter your Account name, your SFTP Username, and then in saving a Public Key will be generated. This public key must be shared with Marketo, as this will permit the connection and exchange of data.
Integration in a nutshell
Here's a summary of how Marketo integrates with Lexer:
Direction
What direction does the data flow?
⬜️ Data in: N/A - We do not take data in from Marketo.
✅ Data out: Enriched customer segments ready for activation.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
N/A
Source method
How the system connects with Lexer.
N/A
Destination method
How Lexer connects with the system.
✅ File (SFTP)
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
⬜️ Compare
⬜️ Listen
⬜️ Respond
⬜️ Segment
⬜️ Serve
⬜️ Track
Attributes
What attributes are created when integrated with Lexer?
N/A
Integrating Marketo and generating your public key
- Navigate to MANAGE > INTEGRATIONS
- Find and click the Marketo tile
- Click INTEGRATE MARKETO
- Add your Account name
- Enter your username
- Click save & then copy your public key
Now supply your public key to Marketo and they will confirm when the connection has been completed.
You're done!
Congratulations, your account should now be integrated in Lexer. We've gone through what Marketo is, the type of integration it is, its benefits, and how to integrate. There's a lot of steps to follow here and if you feel stuck or confused please don't hesitate to reach out to Lexer Support (support@lexer.io) if you need any help.