TikTok Ads
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your TikTok Ads account with Lexer
TikTok is a social media platform that allows content creators to produce short videos to entertain, inform, or engage with viewers. As a marketing tool, TikTok can also match ads to viewers’ preferences, helping brands to achieve better visibility through more targeted advertizing.
Benefits of a TikTok Ads integration
With Lexer’s integration with TikTok, you can:
- Create segments in Lexer to push to TikTok and reach your target audience.
- Improve ROI on TikTok paid social through better targeting.
Integration in a nutshell
Direction
What direction does the data flow?
⬜️ Data in: N/A - Lexer does not take in data from TikTok.
✅ Data out: Enriched customer segments for lookalike audiences in TikTok.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ Ad network
Source method
How the system connects with Lexer.
N/A
Destination method
How Lexer connects with the system.
✅ API
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
⬜️ Compare
⬜️ Listen
⬜️ Respond
⬜️ Segment
⬜️ Serve
⬜️ Track
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Email event attributes
SMS event attributes
Transactional attributes
Product attributes
Integrating your TikTok account
Integrating your TikTok account is easy, and we’ve outlined the steps below.
- Navigate to Manage > Integrations, and then scroll down the page until you find the TikTok tile.
- Click Integrate TikTok.
- A popup will appear asking you to log in to your TikTok for Business account. Once you have done so, scroll down the pop up and press Confirm.
- You will be taken back to the Hub, and you can now click Add Integration in the bottom right.
Your TikTok Ads account is now integrated with Lexer!
Activating to TikTok
You’re now just a few steps away from sending audiences to TikTok!
- Navigate to Engage.
- Then Activate.
- Then click on New Activation.
- A column will appear on the right. Find and click TikTok. By default you can match with either Email or Mobile, so simply choose which one is best for your use case.
Finding your custom audience on TikTok
Activated segments appear as custom audiences in TikTok, which you can then use when creating campaigns or ads.
You can find them in the TikTok Ads Manager, under Assets > Audiences. But please note that once activated in Lexer it takes 24-48 hours for your audiences to appear in the TikTok Ads Manager.
You can see all the custom audiences listed. Please note that audiences need to be at least 1,000 profiles to be used.
You're done!
Congratulations, your account should now be integrated and ready to activate in Lexer! We've gone through what TikTok Ads is, the type of integration it is, its benefits, and how to integrate and activate it. There are a lot of steps to follow here, so if you get stuck, please don't hesitate to reach out to Lexer Support on the chat below, or contact your Lexer Success Manager if you need any help.