12 month Spend Decile
Definition:
12 month Spend Decile
The total spend data over the last 12 month divided into ten groups and ordered from lowest (1) to highest (10). For example, a spend decile of 10 is your top 10% of customers by spend over the past 12 months, whereas a spend decile of between 7-10 is your top 40% of customers over the past 12 months.
Updated:
August 10, 2023
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