Campaigns Clicked

How to use the Campaigns Clicked attribute

The "Campaign” series of attributes provides you with some great tools to measure the impact of your marketing communications on certain audiences. These are usually recorded through MarTech integrations such as ActiveCampaign, Emarsys, or Klaviyo, but you can find our full list of integrations here.

Campaigns Clicked is an attribute applied to a profile when the profile engages in a campaign by clicking on a link within the campaign. For example, you might send an email to a customer that contains a link to a deal on your website. If they click on the link, a [.code]campaigns_clicked[.code] event can be recorded and used within the CDP to enrich the profile with the Campaigns Clicked attribute. 

When you activate a campaign the profiles that are impacted by the change will have several campaign attributes attached to their profile. One of these attributes will be the Campaign Clicked attribute (shown above) which will list all of the campaigns the profile has interacted with by clicking on a link.