Date of Birth
Definition:
Date of Birth
The profile's date of birth, used to search specific birthdays and useful for profile loyalty cases, such as offering birthday discounts.
The use of date of birth can be a powerful tool. You can use this attribute to craft targeted, personalized messages that resonate with your audience and improve the overall effectiveness of your campaign. The Date of Birth attribute can allow you to tailor your products or services to specific age groups and provide more relevant offers, discounts, and promotions.
The main use case for the Date of Birth attribute however is to send Next Birthday campaigns to your customers that deserve a birthday treat, and a little surprise and delight. For more information about how the set up these next birthday campaigns read our Encouraging customer loyalty using birthday campaigns article.
Updated:
May 19, 2024
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