Last Email Open

Using the Last Email Open attribute

The Last Email Open attribute is handy to use when you want to identify recent email engagement. It's great to use alongside the Last Email Click attribute as well.

For example, you may want to identify all customers who have engaged with an email in the last 30 days. To do so, navigate to Understand > Segment and then drag and drop the following attributes to the SHOULD HAVE AT LEAST 1 OF THESE section of the Segment Builder:

1. Last Email Click > In the Last > 30 days
2. Last Email Open > In the Last > 30 days

You can then Save this segment to use in your activations.

For more information on how to create segments, see our articles here.

And for more information on how to activate segments, see our articles here.