Last Order: Channel

Using the Last Order: Channel attribute in comparisons

The Last Order: Channel attribute is great to use in comparisons against the First Order: Channel attribute to confirm your customers channel preferences, or see if they change over time.

Navigate to Understand > Compare and select the Attributes tile.

Now add the Last Order: Channel and First Order: Channel attributes to the comparison and select Generate Comparison.

You can see from the comparison above that shoppers tend to favour the same channel throughout their lifetime as a customer, with offline (or in-store) purchasing being the most popular. You can then use this insight to inform how you encourage your customers to shop with you, taking their channel preference into account.

For more information on how to use Compare, see our articles here.