UTM Content

Definition:

UTM Content

The specific content that brought this user to your site. Helpful for understanding the type of content a customer is willing to click on. Captured by the Lexer JavaScript Tag.
Updated:
May 20, 2024
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Understanding customer intent: Effective message personalization for buyers who shop outside their gender
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Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
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Basket analysis: Increasing customer lifetime value through targeted product bundling
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