Compare

Let's dive into understanding Compare. This section walks through our Compare tool that — quite simply — is used to compare different Segments or different Attributes for insights and reporting.

In this section you'll find the following articles:

Compare segments
Compare attributes
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Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
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Suppression audiences: How to use them and maximize your media effectiveness
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Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
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Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
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Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
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Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
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Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
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Persona building: Personalize your messaging for maximum return on your campaign investments
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Driving customer loyalty: Identify, keep, and grow your most loyal customers
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Increasing customer lifetime value: Upselling strategies
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Reactivating lapsed customers: Retention and growth
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Welcome offer strategies: Using the Hub for analysis
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Creating customer forms: Best practices
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Connecting your MarTech stack with Lexer!
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Identifying win-back customers using the Second Last Order: Date attribute
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Understanding customers' purchasing habits: Order Sequence filter
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Maximizing customer communications in Respond
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Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
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Encouraging customer loyalty using birthday campaigns
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Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
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Collecting zero-party data using Lexer Forms
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Measuring your data over time with Track
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