Customer Data

Let's dive into understanding your customer data! In this section we’ll go through how data is gathered and interacts with the Lexer platform. Here you'll learn all about Attributes and find comprehensive lists categorizing and defining them, and see how our data is sourced and uploaded.

In this section you'll find the following articles:

Data in the CDXP
CRM data
Transaction data
Email data
Customer Service data
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Lexer - The Customer Data Platform for Retailers
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Lexer Product Recommender → Klaviyo Integration
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Lexer Product Recommender → Klaviyo Integration
Where do your best customers live? Use geographic insights to maximize media spend and conversion
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Where do your best customers live? Use geographic insights to maximize media spend and conversion
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Suppression audiences: How to use them and maximize your media effectiveness
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Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
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Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
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Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
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Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
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Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
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Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
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Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
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Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
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Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
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Welcome offer strategies: Using the Hub for analysis
Creating customer forms: Best practices
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Creating customer forms: Best practices
Connecting your MarTech stack with Lexer!
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Connecting your MarTech stack with Lexer!
Identifying win-back customers using the Second Last Order: Date attribute
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Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
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Understanding customers' purchasing habits: Order Sequence filter
Maximizing customer communications in Respond
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Maximizing customer communications in Respond
Using Product Recommendation in the Hub to encourage repeat purchases
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Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
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Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
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Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Collecting zero-party data using Lexer Forms
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Collecting zero-party data using Lexer Forms
Measuring your data over time with Track
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Measuring your data over time with Track
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