Google Display and Video 360

You can send audiences to Google Display & Video 360 (DV360) the same way you send audiences to Google Ads. Simply connect your Google Ads account to Lexer, activate an audience, and use the audience for your DV360 campaigns.

This is done through sharing your audience list from Google Ads to DV360.

The steps are:

1. Integrate Google Ads with Lexer
2. Configure your Google Ads account to link to DV360
3. Google Ads will then open terms for sharing your Audience List to DV360

Integration in a nutshell

Here's a summary of how Google Display and Video 360 integrates with Lexer:

Integrate your Google Ads account

When integrating your Google Ads account, you will be prompted to login using a Gmail account. Make sure you login to the correctly linked Gmail account. This could be a personal Gmail, or a business Gmail.

Navigate to Lexer Integrate, and you’ll see a range of supported integrations. We’re going to select Google Ads.

Click the Google Ads integration button.

Enter the appropriate Gmail account, and login.

Here are more specific instructions to set-up your Google Ads integration and creating your Audience List / Segments in Lexer.

Link Google Ads to DV360 to share audience lists

You can then look for more instructions on allowing permission to share your audiences from Google Ads to Google DV360 here.