Although Google Display & Video 360 (DV360) does not offer a direct integration with Lexer - You can target your audiences to DV360 via your existing Google Ads integration.
This is done through sharing your audience list from Google Ads to DV360.
The steps are:
- Integrate Google Ads with Lexer
- Configure your Google Ads account to link to DV360
- Google Ads will then open terms for sharing your Audience List to DV360
When integrating your Google Ads account, you will be prompted to login using a Gmail account. Make sure you login to the correctly linked Gmail account. This could be a personal Gmail, or a business Gmail.
Navigate to Lexer Integrate, and you’ll see a range of supported integrations. We’re going to select Google Ads.
Click the Google Ads integration button.
Enter the appropriate Gmail account, and login.
Here are more specific instructions to set-up your Google Ads integration and creating your Audience List / Segments in Lexer.
You can then look for more instructions on allowing permission to share your audiences from Google Ads to Google DV360 here.
Updated 18 days ago