LiveRamp
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
Connect your LiveRamp account
When you connect your LiveRamp account, you are connecting to an SFTP hosted by LiveRamp. This allows you to send customer data to LiveRamp, to match and build segments for retargeting across the LiveRamp network.
You will need to contact LiveRamp first to setup your SFTP, they will provide you with a username, password and user. You can refer to LiveRamp's documentation here, under Upload a File via LiveRamp's SFTP.
Once you've connected your account contact Lexer Support on the chat below to configure your Activation.
Benefits of a LiveRamp integration
Integrating your LiveRamp account with Lexer provides a number of benefits, such as
- Create retargeting segments using your customer data.
- Suppress recently converted customers from retargeting campaigns.
Integration in a nutshell
Here's a summary of how LiveRamp integrates with Lexer:
Direction
What direction does the data flow?
⬜️ Data in: N/A - Lexer does not take in data from LiveRamp.
✅ Data out: Enriched customer segments ready for activation.
Type
Lexer’s integration with this product allows you to pull data into the hub from these sources.
✅ Ad network
Source method
How the system connects with Lexer.
N/A
Destination method
How Lexer connects with the system.
✅ File (SFTP)
Status
Is this integration live and working?
Full Release
Lexer product compatibility
What Lexer products is the integration compatible with?
✅ Activate
⬜️ Compare
⬜️ Listen
⬜️ Respond
⬜️ Segment
⬜️ Serve
⬜️ Track
Attributes
No attributes will be created as part of this integration.
Attributes
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
Attributes
What attributes are created when integrated with Lexer?
Attributes
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Email event attributes
SMS event attributes
Transactional attributes
Product attributes
How do I integrate my account?
- Select the LiveRamp tile
- Click Integrate LiveRamp account
- Enter your LiveRamp Account Name, this should be the email address used to login to LiveRamp
- Enter your SFTP Username (this will look something like lexer-au), and Password.
- Click Save Integration
That's a wrap!
Congratulations, your LiveRamp account should now be integrated and activated in Lexer.
We've gone through what Liveramp is, the type of integration it is, its benefits, and how to integrate and activate it. There are a lot of steps to follow here, so if you get stuck, please don't hesitate to reach out to your Lexer Success Manager, or Lexer Support in the chat below if you need any help.