Facebook online conversions

This integration is in beta

The‍
Facebook online conversions
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

In 2021, Facebook released their Online Conversions API (known as CAPI) to help enable retailers and brands to truly understand the return on investment (ROI) of their advertising by linking their marketing metrics with their Facebook advertising metrics.

With Lexer, setting up this API is now easier than ever!

By entering the Pixel ID of your Facebook Business account into the Lexer Hub, you can send events to Facebook to help understand your conversion attribution.

Lets just pause here to note the difference between the online (this article) and offline versions of the API. The offline version helps link physical sales to Facebook advertising (you can read about it here). The two versions are meant to be complementary.

Integration in a nutshell

Here's a summary of how Facebook integrates with Lexer:

Direction

What direction does the data flow?

⬜️ Data in: N/A - Lexer does not take in data from the conversions API

✅ Data out: Transaction and personal data for Facebook to match.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

N/A

Source method

How the system connects with Lexer.

N/A

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

⬜️ Compare

⬜️ Listen

⬜️ Respond

⬜️ Segment

⬜️ Serve

⬜️ Track

Attributes

What attributes are created when integrated with Lexer?

N/A

Connecting your Facebook Business account

To start sending events to Facebook from within your Lexer Hub, you'll need your:

  1. Facebook Business account name and ID.
  2. Your Facebook Pixel ID.
  1. In the Manage > Integrations tab on the Lexer Hub, select Facebook Business.
  2. Click Integrate Facebook Ads.
  3. A popup will appear for you to login to Facebook. Enter your business account details.
  4. If login is successful your account should appear on the right.
The final step!
Once you've added the details of your Facebook Ads account to the Facebook Ads tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Facebook Ads setup and configuration.

Setting up your online conversion event set

Next, you can set up an online conversion using your Pixel ID.

To find out more about Facebook Pixel and where to find your Pixel ID, please see Facebook’s help article to create and install a Pixel here.

  1. Continuing with your integration set up, click New Online Event Set.
  2. Another sidebar will appear on the right. Specify:
    1. The activation name.
    2. The Dataset. This should be the data set that holds your transaction data. if you have multiple datasets, you should set this to your first-party data.
    3. Your Pixel ID (see article linked above from Facebook).
  3. You may choose to Send Custom Data Fields to Facebook. If you wish to explore this, please contact your Lexer Success team member to set this up. Once that process is complete, check this box. Otherwise, please leave this unchecked.
  4. Check the box to Enable Limited Data Use (LDU) for CCPA Compliance. Facebook no longer accepts data that does not comply with CCPA, so this check box is mandatory.
  5. Check the Run Activation Daily check box (we recommend doing this until you no longer need the event set).
  6. Save the configuration. The activation will start to run. Once complete, the data will be pushed to Facebook.
Lexer tip!
Facebook currently only accepts online event data (including transactions) from the last 7 days. If any of your data is older than 7 days, you will receive an error. To avoid this, it would be best to: Ensure the Run Activation Daily box is checked (as in Step 5). Check that your transaction data comes to the Hub in a timely manner (most Hubs update overnight).

If you run into any issues, you can contact our Support team (support@lexer.io).

And that’s it! You’re ready to go with your Facebook Online Conversions.

Updated:
October 11, 2022
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Troubleshooting tech issues
Fundamentals
Troubleshooting
Error code: 503 Service Unavailable
Fundamentals
Troubleshooting
Error code: 401 Unauthorized
Fundamentals
Troubleshooting
Error code: 403 Forbidden
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Understanding APIs at Lexer
Data
Data Onboarding
Providing JSON data to Lexer
Data
Data Onboarding
Providing CSV data to Lexer
Data
Data Onboarding
Upload using SFTP
Data
Data Onboarding
Upload using S3
Data
Data Onboarding
Lexer data specification
Data
Lexer Data Specification
Customer data specification
Data
Lexer Data Specification
Commerce data specification
Data
Lexer Data Specification
Marketing data specification
Data
Lexer Data Specification
Compliance data specification
Data
Lexer Data Specification
Data Formatting and Validation
Data
Getting Started with APIs
Authentication and API token creation
Data
Getting Started with APIs
Rate Limits
Data
Getting Started with APIs
Response codes and common errors
Data
Getting Started with APIs
Product imagery
Data
Getting Started with APIs
Currency conversion
Data
Getting Started with APIs
Lexer’s APIs overview
Data
Lexer’s APIs
Dataset management in the Hub
Data
Dataset management
Chatbox user API
Data
Lexer’s APIs
Activity API
Data
Lexer’s APIs
Visualize API
Hidden from nav
Profile Read API
Data
Lexer’s APIs
Lexer Javascript Tag basics
Data
Lexer Javascript Tag
Lexer Javascript Tag technical guide
Data
Lexer Javascript Tag
Lexer Javascript Tag use cases
Data
Lexer Javascript Tag
dataLayer configuration: Shopify
Data
Lexer Javascript Tag
Customer segment CSV export
Data
Data off-boarding
Export to CSV
Data
Data off-boarding
Data in Lexer's CDXP
Understand
Customer Data
Lexer's attributes
Understand
Customer Data
Attribute value types
Understand
Customer Data
Data source - CRM
Understand
Customer Data
Data source - Transactions
Understand
Customer Data
Data source - Email
Understand
Customer Data
Partner data - Experian
Understand
Customer Data
Partner data - Mastercard
Understand
Customer Data
Partner data - Roy Morgan
Understand
Customer Data
GDPR and CCPA requests
Understand
Customer Data
Upload data files
Understand
Customer Data
File upload API
Understand
Customer Data
Data provision and schemas
Understand
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Track overview
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Instagram data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Report