Facebook online conversions
This integration is in beta
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.
In 2021, Facebook released their Online Conversions API (known as CAPI) to help enable retailers and brands to truly understand the return on investment (ROI) of their advertising by linking their marketing metrics with their Facebook advertising metrics.
With Lexer, setting up this API is now easier than ever!
By entering the Pixel ID of your Facebook Business account into the Lexer Hub, you can send events to Facebook to help understand your conversion attribution.
Lets just pause here to note the difference between the online (this article) and offline versions of the API. The offline version helps link physical sales to Facebook advertising (you can read about it here). The two versions are meant to be complementary.
Integration in a nutshell
Here's a summary of how Facebook integrates with Lexer:
What direction does the data flow?
⬜️ Data in: N/A - Lexer does not take in data from the conversions API
✅ Data out: Transaction and personal data for Facebook to match.
Lexer’s integration with this product allows you to pull data into the hub from these sources.
How the system connects with Lexer.
How Lexer connects with the system.
Is this integration live and working?
Lexer product compatibility
What Lexer products is the integration compatible with?
No attributes will be created as part of this integration.
This integration allows for some flexibility, the output of the integration depends on your available data and what you send through to Lexer. In addition, your attributes could be named in a different way to other clients. If you would like a list of attributes related to this integration, please email your Success Manager.
What attributes are created when integrated with Lexer?
These are the standard attributes Lexer can create when you connect this integration, however, this will depend on the data available and what you're sending through to Lexer. Also note, your attributes may be named differently.
If you have any questions, or would like to discuss any custom options, please reach out to your Success Manager.
Personal identification attributes
Email event attributes
SMS event attributes
Connecting your Facebook Business account
To start sending events to Facebook from within your Lexer Hub, you'll need your:
- Facebook Business account name and ID.
- Your Facebook Pixel ID.
- In the Manage > Integrations tab on the Lexer Hub, select Facebook Business.
- Click Integrate Facebook Ads.
- A popup will appear for you to login to Facebook. Enter your business account details.
- If login is successful your account should appear on the right.
Setting up your online conversion event set
Next, you can set up an online conversion using your Pixel ID.
To find out more about Facebook Pixel and where to find your Pixel ID, please see Facebook’s help article to create and install a Pixel here.
If you run into any issues, you can contact our Support team (email@example.com).
That's a wrap!
You're all set to send data to Facebook from your Lexer Hub. We've covered everything you need to know, from the basics of Facebook to its incredible benefits and activation process. If you ever feel stuck or have any questions, don't hesitate to reach out to Lexer Support. Simply click on the chat bot in the bottom right corner of your browser, and we'll be there to help you every step of the way. You've got this!