Google Ads

This integration is in beta

The‍
Google Ads
integration is currently in beta.
As with all beta tests, not everything will be perfect. If you run into any issues, please submit a support ticket.

Connect your Google Ads account with Lexer

First, we'll show you how to integrate your account for the first time, and how to re-integrate your account should it become disconnected.

Benefits of a Google Ads integration

Integrating your Google Ads account with Lexer provides a number of benefits, such as:

  • Send segments as customer lists for targeting

Integration in a nutshell

Here's a summary of how Google Ads integrates with Lexer: 

Direction

What direction does the data flow?

⬜️ Data in: N/A - Lexer does not take in data from Google Ads.

✅ Data out: Enriched customer segments ready for activation.

Type

Lexer’s integration with this product allows you to pull data into the hub from these sources.

N/A

Source method

How the system connects with Lexer.

N/A

Destination method

How Lexer connects with the system.

✅ API

Status

Is this integration live and working?

Full Release

Lexer product compatibility

What Lexer products is the integration compatible with?

✅ Activate

⬜️ Compare

⬜️ Listen

⬜️ Respond

⬜️ Segment

⬜️ Serve

⬜️ Track

Attributes

What attributes are created when integrated with Lexer?

N/A

Integrating your Google Ads account

When integrating your Google Ads account, you will be prompted to login using a Gmail account. Make sure you login to the correctly linked Gmail account. This could be a personal Gmail, or a business Gmail.

3840

Navigate to Lexer Integrate, and you’ll see a range of supported integrations. We’re going to select Google Ads.

3840

Click the Google Ads integration button.

3840

Enter the appropriate Gmail account, and login.

3840

Check all the accounts your wish to integrate, select all user Groups who should have access to these accounts, and click Add Integration.

The final step
Once you've added the details of your Google Ads account to the Google Ads tile in the Hub, please contact your Success Manager, or Lexer Support (support@lexer.io) to complete your Google Ads setup and configuration.

Your Google Ads account(s) are now fully integrated and we can start sending custom audiences to them for targeting using Lexer Activate. Please contact Lexer Support (support@lexer.io) to build this activation for you.

Reconnecting your Google Ads account

Should your account become disconnected at any time, we will alert you with an email.

The method of reconnecting is very straightforward. Simply access Lexer Integrate, click on the Google Ads square and select the account that requires reconnecting. You’ll be able to tell which account or accounts require reconnecting as they will have a small amber circle next to their name. Once you click on the account, click the "RECONNECT" button, and sign into the associated Gmail again. This will re-authenticate and reconnect your Google Ads account with Lexer.

3840

From the Google Ads column, select your account for reconnection and click Reconnect.

Send an email list to Google

Custom audiences are created using Lexer Activate, and you can send either hashed emails, mobile numbers, or advertiser IDs. For more information on what Google supports, see here.

Before you get into it, make sure you have the following items ready:

  • Access to your Google Ads account
  • An integrated Google Ads account
  • A Google Ads activation in Lexer Activate
  • A Segment(s) saved in Lexer Segment
  • Your Google Ads account must have an average annual spend of over USD $50k.

Creating your activation

First, you’re going to navigate to Lexer Activate. Activate allows you to send audiences to social, search, email platforms, and keep up to date on your activation status. Learn more about Activate here.

3840

Your first step is to click ACTIVATE NEW AUDIENCE.

3840

As you’re sending this to Google, select the appropriate Google Ad account.

3840

Next we’re going to pick your relevant Segment(s), and send to your audience. If your combined audience size is greater than 1 million, schedule the activation and get in touch with Lexer Support (support@lexer.io) to approve the audience.

Lexer tip!
Google takes the profile data you send via your activation from Lexer (email, name, mobile, etc), and then attempts to match this data with real people. This means you won't generally see a 100% match rate. A good match rate for Google Ads activations starts at around 45%.

Set and forget – auto-updating audiences

You have the option to enable always-on audiences to Google, which will add and subtract customers as they move in and out of your Segment. In this example, we’re targeting customers who haven’t installed your loyalty app, so when new users download it they’ll be removed from your audience. Audiences in Google are updated twice a day (every 12 hours) with a refreshed list of customers that now match your Segment’s parameters. If you’d like to make a change to the frequency that this updates, contact Lexer Support (support@lexer.io).

Once you send an audience, you can begin building this activation and sending it to your chosen Google Ads account. The larger the audience, the longer this can take. We will notify you once an audience has been sent via email. The moment you receive that email, your audience should be immediately available in your Google Ads account. It may take a few hours before it is ready to use, but you can start making your ad right away.

Let’s get out of Lexer and head over to your Google Ads account.

Lexer tip!
Google Ads requires that audiences have a minimum of 5,000 profiles. If your activation has less profiles than this limit, it will be too small to use on Google Ads.

Creating your Google Ads campaign

Head to ads.google.com and make sure you’re logged into the correct account. Your Google Ads account links to a Gmail account, so double check you’re not accessing it with a personal Gmail.

Google Ads home screen

This is the home screen you’ll be welcomed with. If you have any existing campaigns, this is where you’ll get an immediate snapshot of how they are performing.

3840

Finding your custom audiences

If you want to check all the audiences already activated to Google, you can navigate to the Audience Manager.

3840

Click TOOLS, then Audience Manager

From the audience manager, head to the “CUSTOM AUDIENCES” tab to see all of your audiences. You’ll want to make sure your audience is ready to go before you start building the ad.

3840

Click the CUSTOM AUDIENCES tab

Starting your campaign

When your audience is ready to go, let’s head back to the Google Ads home screen and start making your campaign. To do this, you can click on the Google Ads logo.

3840

Selecting your campaign type and assigning a goal

3840

Now let’s click on "New campaign" and choose your campaign type.

3840

There are a few different campaign types, in this example we just want to have this run as a search campaign. You can read about the other campaign types here: About Google Ads types.

3840

Here, you get to choose a campaign goal. These help to support you as you build your campaign with Google. In this example we’re going to work with the LEADS goal. You can read more on campaign goals here: About goals in Google Ads.

Campaign settings

When building out your ad campaign, you’re first required to provide the following:

Setting Explanation
Name Make this memorable and relevant. We suggest incorporating your Segment or activation name to make reporting easier.
Networks You can elect to have your ad served on the Google search network and/or ad network. In this example, we’ll just check search network.
Locations You can elect to limit your ad to specific regions – remember, if you’ve already incorporated location attributes in your Segment, this might not be needed.
Languages You may elect to only serve this ad to English speakers, and have custom ads for other nationalities.
Budget Google allows you to enter your maximum spend per day, which is then charged monthly in line with the number of days of that given month.
Bidding Google will gear your bidding to benefit either clicks, impressions, or conversions. This guide will be using conversions, you can read about the other kinds here: Determine a bid strategy.

Once you've done this, you can choose your start and end dates, and add your audience(s)

You can also add in extra information to your ad, like additional links, more business information or a specific phone number. These areas are optional, and we’ll be leaving them blank in this example.

Set up ad groups

Ad groups are a list of keywords you want to be associated with your campaign. There are two types of ad groups:

  • Standard: Text ads written by you that serve based on keywords that you select.
  • Dynamic: Text ads that use your website content to target relevant searches and generate headlines automatically.

If you’re comfortable with the standard of copy on your associated website, choosing Dynamic will work fine. But if you’d like absolute control, select Standard and populate the lists yourself.

If you use the standard option, Google provides a handy tool for you that will help you with some keyword ideas. This might reduce the uniqueness of your terms, but it will make the process quicker.

Create your ad

This is where you get to really work on the creative of your ad. You can populate the following:

3840
  1. Enter your final URL
  2. Add headline 1
  3. Add headline 2
  4. Add specific site URL path to your ad
  5. Include a brief description

Google doesn’t provide you with a whole lot of characters to use here, so remember to keep your ad to the point, and focused on the end goal of the customer. For example, we’re wanting our customers to download our loyalty app. Instead of writing Download our app today! You could instead talk to the benefit of what this action will bring, Save in app now!.

Sending your ad live

Once you’ve finalized your copy and you’re happy to proceed, click the Save and continue button. You’ll be taken to the final page, where you can read the summary of your ad. Now you’re done, click through to view your ad’s progress (Google need to approve all ads before they go live). This process shouldn’t take longer than a day.

To view the current status simply click CONTINUE TO CAMPAIGN.

3840
Note
Google takes the profile data you send via your activation from Lexer (email, name, mobile, etc), and then attempts to match this data with real people. This means you won't generally see a 100% match rate. A good match rate for Google Ads activations starts at around 45%.

Final things to remember

  • Access to your Google Ads account
  • An integrated Google Ads account
  • A Google Ads activation in Lexer Activate
  • A Segment(s) saved in Lexer Segment
  • Your Google Ads account must have an average annual spend of over USD $50k.
Updated:
January 19, 2023
Did this page help you?
Thank you! Your feedback has been received!
Oops! Something went wrong while submitting the form, for assistance please contact support@lexer.io
Welcome to Lexer!
Fundamentals
Getting started
Our glossary
Fundamentals
Getting started
Integrations
Fundamentals
Setup
My account
Fundamentals
Setup
Manage team
Fundamentals
Setup
Group permissions
Fundamentals
Setup
Classifications
Fundamentals
Setup
Out of the box segments
Fundamentals
Setup
Browser guide
Fundamentals
Security
Corporate networks
Fundamentals
Security
Emergency contact
Fundamentals
Security
Multi-factor authentication
Fundamentals
Security
Single sign-on
Fundamentals
Security
Trust and compliance
Fundamentals
Security
Lexer's Identity Resolution
Fundamentals
Identity Resolution
Troubleshooting tech issues
Fundamentals
Troubleshooting
Error code: 503 Service Unavailable
Fundamentals
Troubleshooting
Error code: 401 Unauthorized
Fundamentals
Troubleshooting
Error code: 403 Forbidden
Fundamentals
Troubleshooting
Troubleshooting Activate
Fundamentals
Troubleshooting
Troubleshooting Respond
Fundamentals
Troubleshooting
Help! My data is missing from the Hub
Fundamentals
Troubleshooting
Understanding APIs at Lexer
Data
Data Onboarding
Providing JSON data to Lexer
Data
Data Onboarding
Providing CSV data to Lexer
Data
Data Onboarding
Upload using SFTP
Data
Data Onboarding
Upload using S3
Data
Data Onboarding
Lexer data specification
Data
Lexer Data Specification
Customer data specification
Data
Lexer Data Specification
Commerce data specification
Data
Lexer Data Specification
Marketing data specification
Data
Lexer Data Specification
Compliance data specification
Data
Lexer Data Specification
Data Formatting and Validation
Data
Getting Started with APIs
Authentication and API token creation
Data
Getting Started with APIs
Rate Limits
Data
Getting Started with APIs
Response codes and common errors
Data
Getting Started with APIs
Product imagery
Data
Getting Started with APIs
Currency conversion
Data
Getting Started with APIs
Lexer’s APIs overview
Data
Lexer’s APIs
Dataset management in the Hub
Data
Dataset management
Chatbox user API
Data
Lexer’s APIs
Activity API
Data
Lexer’s APIs
Visualize API
Hidden from nav
Profile Read API
Data
Lexer’s APIs
Lexer Javascript Tag basics
Data
Lexer Javascript Tag
Lexer Javascript Tag technical guide
Data
Lexer Javascript Tag
Lexer Javascript Tag use cases
Data
Lexer Javascript Tag
dataLayer configuration: Shopify
Data
Lexer Javascript Tag
Customer segment CSV export
Data
Data off-boarding
Export to CSV
Data
Data off-boarding
Data in Lexer's CDXP
Understand
Customer Data
Lexer's attributes
Understand
Customer Data
Attribute value types
Understand
Customer Data
Data source - CRM
Understand
Customer Data
Data source - Transactions
Understand
Customer Data
Data source - Email
Understand
Customer Data
Partner data - Experian
Understand
Customer Data
Partner data - Mastercard
Understand
Customer Data
Partner data - Roy Morgan
Understand
Customer Data
GDPR and CCPA requests
Understand
Customer Data
Upload data files
Understand
Customer Data
File upload API
Understand
Customer Data
Data provision and schemas
Understand
Customer Data
Segment overview
Understand
Segment
Creating segments
Understand
Segment
Smart Search
Understand
Segment
Export attribute results
Understand
Segment
Contact a customer
Understand
Segment
Fixing a disabled segment
Understand
Segment
Profile tab
Understand
Segment
Compare segments
Understand
Compare
Compare attributes
Understand
Compare
Activate overview
Engage
Activate
Ongoing activations
Engage
Activate
Audience splits
Engage
Activate
A/B splits
Engage
Activate
Control group splits
Engage
Activate
Inbox filtering
Engage
Respond
Ignored Senders
Engage
Respond
Forms for service
Engage
Respond
Workflow states
Engage
Respond
Bulk changes
Engage
Respond
Scheduled replies
Engage
Respond
Message templates
Engage
Respond
Customer profiles
Engage
Respond
Grouped messages
Engage
Respond
Automation rules
Engage
Respond
Redact messages
Engage
Respond
Track overview
Measure
Track
Activity overview
Measure
Activity
Team report
Measure
Activity
Cases report
Measure
Activity
Listen overview
Measure
Listen
Searching in Listen
Measure
Listen
Tier filters
Measure
Listen
Boolean search
Measure
Listen
Saved dives
Measure
Listen
Email notifications
Measure
Listen
Twitter data
Measure
Listen
Facebook data
Measure
Listen
Instagram data
Measure
Listen
Visualize overview
Measure
Visualize
Curate feed
Measure
Visualize
Report overview
Measure
Report