Google Ads

Connect your Google Ads account with Lexer

Integrating your Google Ads account with Lexer empowers you to create customer match lists for retargeting and measure offline conversions, driving more effective advertising campaigns. This seamless connection allows you to leverage your customer data platform's rich segmentation capabilities directly within Google's powerful advertising ecosystem.

Benefits

Integrating your Google Ads account with Lexer enables you to:

• Create and update audiences based on Lexer Segments
• Sync Offline Conversions from Lexer Datasets to Google (learn more here)

Here's a summary of how Google Ads integrates with Lexer: 

Integrating your Google Ads account

Connecting your Google Ads account with Lexer is easy!

1. Navigate to Manage > Integrations and click the Google Ads tile.
2. Click the Integrate Google Ads button.
3. Sign in to your Google account associated with your Google Ads account.
4. Select the ad accounts to connect, decide which user Groups should have access, and click Save Integration.

Once you've connected your Google Ads account with Lexer, please contact your Success Manager or Lexer Support (support@lexer.io) to complete your Google Ads configuration required to start sending audiences using Lexer Activate.

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Reconnecting your account

Your Google Ads account may disconnect every now and then. You will receive an email notification when this happens. Simply follow these steps to reconnect it with Lexer:

1. Navigate to Manage > Integrations and click the Google Ads tile.
2. Click the disconnected account under Current Integrations.
3. Click the Reconnect button.
4. Sign in to your Google account associated with your Google Ads account and click Save Integration.

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About Google Customer Match

Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.

Customer Match is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions. Here are a few examples of different audiences you can target with Customer Match:

• On the search network and the Shopping tab, you can optimise your campaigns by adjusting your bid based on what you know about your customers’ activities.
• On Gmail, you can reach your customers or new potential customers with similar interests using personalised ads at the top of their inbox tabs.
• On YouTube, you can reach new segments, by targeting segments similar to your most valuable customers.
• On Display, you can reach your customers or new potential customers with similar interests using personalised ads on the Google Display Network.

Lexer supports sending customer match audiences in one of 3 ways:

1. Email address matching by sending the "Email" attribute.
2. Phone matching by sending the "Mobile" attribute.
3. Mailing address matching by sending the “First Name”, “Last Name”, “Country” and “Zip” attributes.

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Create a Customer List from a Lexer Segment

Google custom lists (audiences) are created using Lexer Activate. Before you create your first activation, please check that you have:

• Integrated your Google Ads account with Lexer (see above)
• Access to your Google Ads account
• A Google Ads activation in Lexer Activate
• A Segment of customers you would like to sync with Google Ads

First, you’re going to navigate to Lexer Activate. Activate allows you to send audiences to social, search, email platforms, and keep up to date on your activation status. Learn more about Activate here.

1. Click + New Activation and select Send Customer Segments as your activation goal
2. Select your segment to sync with Google
3. Decide if you want to run once or sync data daily
4. Select the connected Google Ads account destination (contact Support if this is not appearing)
5. Provide an audience name
6. Decide if you want to create a new list or update an existing list in Google
7. Follow the prompts and click Save to start syncing your customer data with Google Ads.

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Google Ads FAQs

Where do I find the Customer List audiences created in Lexer?

In Google Ads, navigate to Tools > Shared library > Audience manager.

What is the audience match rate?

Match rate is the percentage of people in your customer list that Google Ads can identify for targeting purposes.

How do I check the audience match rate in Google?

In Google Ads, navigate to Tools > Shared library > Audience manager > click on the audience name. Expand the "Match rate" section to see the match rate.

What is the audience eligibility?

Eligibility determines which Google networks and campaign types can be used with this audience.

How do I create a Google Ads campaign with this audience?

Once your audience is synced to Google Ads, you can follow these instructions from Google.