Identity Resolution

Welcome! Here we'll take you through the "ins and outs" of Identity Resolution at Lexer.

In this section you'll find the following article:

Lexer's Identity Resolution
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Lexer - The Customer Data Platform for Retailers
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Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
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Understanding customer intent: Effective message personalization for buyers who shop outside their gender
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Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
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Basket analysis: Increasing customer lifetime value through targeted product bundling
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Persona building: Personalize your messaging for maximum return on your campaign investments
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Driving customer loyalty: Identify, keep, and grow your most loyal customers
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Increasing customer lifetime value: Upselling strategies
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Reactivating lapsed customers: Retention and growth
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Welcome offer strategies: Using the Hub for analysis
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Creating customer forms: Best practices
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Connecting your MarTech stack with Lexer!
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Identifying win-back customers using the Second Last Order: Date attribute
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Understanding customers' purchasing habits: Order Sequence filter
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Using Product Recommendation in the Hub to encourage repeat purchases
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