Lexer Javascript Tag

Let's dive into understanding and setting up the Lexer Javascript Tag, an HTML extension that can be used to enrich your existing customer data with our ‘out of the box’ attributes.

In this section you'll find the following articles:

Lexer Javascript Tag basics
Lexer Javascript Tag technical guide
Lexer Javascript Tag use cases
dataLayer configuration: Shopify
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Understanding customer intent: Effective message personalization for buyers who shop outside their gender
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Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
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Basket analysis: Increasing customer lifetime value through targeted product bundling
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Persona building: Personalize your messaging for maximum return on your campaign investments
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Driving customer loyalty: Identify, keep, and grow your most loyal customers
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Using Product Recommendation in the Hub to encourage repeat purchases
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