Last SMS Send Date
Definition:
Last SMS Send Date
The customer's latest SMS message send date.
Using the Last SMS Send Date attribute
The Last SMS Send Date attribute is handy to use when you want to capture customers who have been sent a recent SMS. Then you can exclude them from upcoming SMS campaigns, for example.
To do so, navigate to Understand > Segment and then add the Last SMS Send Date attribute to the PROFILES MUST HAVE ALL OF THESE section of the Segment Builder. Then filter for In the Last > 30 days.
You can then Save this segment and use it to exclude customers who have recently been sent an SMS from your brand.
For more information on how to create segments, see our articles here.
Updated:
April 11, 2023
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