Instagram Business account

Connect your Instagram Business account

Integrate your Instagram Business account with Lexer to monitor your posts, comments, messages, and mentions of your account in Listen and Respond.

In this article we’ll walk you through the steps of integrating your account, reconnecting if it becomes disconnected, and monitoring hashtags.

Integrating your Instagram Business Account

When integrating your Instagram Business account, you will be prompted to log in using your personal Facebook account. This is completely normal. Your personal account must be linked as an administrator of the Instagram Business account you’d like to integrate.

Navigate to Manage > Integrations and select Instagram.

Click on the Integrate Instagram button.

Enter your personal Facebook details and log in. Select the accounts you wish to add to Lexer, the relevant User Groups (who should have access), and click Add Integration.

Your account will now be fully integrated and Lexer will start consuming all content produced by, and sent to the account(s). You can continue to monitor the status of your integration from this page, and we’ll alert you via email should the integration break at any stage.

Connect your Instagram Messages

Adding Instagram Messages to your workflow is very easy!

Simply open your Instagram integration in Manage > Integrations and look for the permission instagram_manage_messages under the section SCOPE & PERMISSIONS OF THE ACCESS TOKEN. If it’s displaying here then Lexer is monitoring your messages.

If this permission does not appear then you will need to reconnect your account.

As you’re navigating through the Meta login popup please be sure to click Edit settings and toggle the permission Manage and access messages for the Instagram account connect to your page.

Lexer will now begin to monitor your Instagram messages. You will simply need to update your Respond inbox filters to include the source type Instagram Messages and you’re done!

Connect your Instagram Ads account

Before we can start accessing your Instagram Ads, you will need to follow these steps.

  1. Integrate your Facebook Ad account
  2. Select Consume Instagram ads via this account.
  3. Integrate your Instagram Business account

Lexer will now have access to the conversations on your Instagram Ads. Your team can reply to these on behalf of your Instagram Business account in Respond. Instagram Ad comments are queried using a different Source Type, so you may need to update your deep dive filters.

Replying to comments on your Ads is no different from engaging on your regular posts. Your team will triage comments in the Respond workflow, and reply as usual. Hiding and deleting Ad comments is supported, however liking Ad comments is not.


Lexer tip!

Instagram does not provide support for consuming Instagram Ad Comment Replies, which means we can only see the top level comments on your ads. You may need to view the conversations natively to guarantee 100% coverage of the conversation.

Re-integrating your accounts

Sometimes we lose connection to your accounts, such as when the user who connected the account changes their password.

We’ll alert admins by email as soon as this happens and ask them to follow a few quick prompts to reconnect. All users can check the status of their integrations at any time via a colored status symbol (Green = connected, Red = re-integrate now).

Monitoring hashtags

You can analyze public Instagram posts (not comments) in Listen by monitoring #hashtags. If there’s a particular topic of interest to your company or brand, perhaps an upcoming campaign, you can add hashtags (or terms/keywords) via your integrated Instagram Business Account.

To add monitored #hashtags:

  1. Open your Instagram integration.
  2. Select the account the hashtags are relevant to.
  3. Add your hashtags (no need to enter the # we’ll do this for you), and click the + button or hit enter/return to save.

Through your integration, you can add up to 30 #hashtags.

Hashtag monitoring works on a rolling, 7-day period. This means that if you have 30/30 allocated, and update any of these, it may take up to 7-days to start seeing content relevant to that term/hashtag.

Connecting Lexer and Instagram

And that's it! You're now ready to start monitoring your Instagram posts, comments, messages, and mentions in Listen and Respond.

If you have any questions about connecting your Instagram Business account, please reach out to Lexer Support ([email protected]).

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