Attributes Directory
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Visualize API
Hidden from nav
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers: Retention and growth
Retain
Reactivating lapsed customers: Retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding customers' purchasing habits: Order Sequence filter
Grow
Understanding customers' purchasing habits: Order Sequence filter
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Name
Description
Category
Type
Total Orders: Last 12 Months
The profile's total orders within the last 12 months.
Read moreOrders
Number
Total Orders: Last 24 Months
The profile's total orders within the last 24 months.
Read moreOrders
Number
Total Orders: Last 6 Months
The profile's total orders within the last 6 months.
Read moreOrders
Number
Total Spend
The profile's total spend to date, used to determine a profile’s lifetime value.
Read moreOrders
Number
Total Spend E-Commerce: Last 12 Months
The profile's total e-commerce spend in the last 12 months.
Read moreOrders
Number
Total Spend Retail: Last 12 Months
The profile's total in-store spend in the last 12 months.
Read moreOrders
Number
UTM Campaign
The name of the promotion or campaign that brought this user to your site. Helpful for understanding what campaigns customers are engaging with. Captured by the Lexer JavaScript Tag.
Read moreTag
String
UTM Content
The specific content that brought this user to your site. Helpful for understanding the type of content a customer is willing to click on. Captured by the Lexer JavaScript Tag.
Read moreTag
String
UTM Medium
The channel that brought this user to your site, such as social or email. Helpful for understanding how a customer found the link. Captured by the Lexer JavaScript Tag.
Read moreTag
String
UTM Source
The external site that brought the customer to your site, such as Facebook or Amazon. Helpful for understanding where a customer saw your link. Captured by the Lexer JavaScript Tag.
Read moreTag
String
UTM Term
The search terms that brought this user to your site. Helpful for understanding ROI on paid keywords, or informing keywords to put spend behind. Captured by the Lexer JavaScript Tag.
Read moreTag
String
Zip Code
The profile's residential ZIP code, used for US based segmentation and demographic information.
Read morePersonal
Text