Attributes Directory
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Visualize API
Hidden from nav
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Grow
Where do your best customers live? Use geographic insights to maximize media spend and conversion
Suppression audiences: How to use them and maximize your media effectiveness
Enrich
Suppression audiences: How to use them and maximize your media effectiveness
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Enrich
Measure campaign effectiveness: Track your KPIs and report on campaign performance
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Acquire
Converting prospects: Acquire customers from your current, engaged prospect base (and save your ad spend!)
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Grow
Understanding customer intent: Effective message personalization for buyers who shop outside their gender
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Grow
Deepen customer understanding: Use third-party data to identify insights for personalized messaging and increased engagement
Basket analysis: Increasing customer lifetime value through targeted product bundling
Grow
Basket analysis: Increasing customer lifetime value through targeted product bundling
Persona building: Personalize your messaging for maximum return on your campaign investments
Grow
Persona building: Personalize your messaging for maximum return on your campaign investments
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Retain
Driving customer loyalty: Identify, keep, and grow your most loyal customers
Increasing customer lifetime value: Upselling strategies
Grow
Increasing customer lifetime value: Upselling strategies
Reactivating lapsed customers for retention and growth
Retain
Reactivating lapsed customers for retention and growth
Welcome offer strategies: Using the Hub for analysis
Acquire
Welcome offer strategies: Using the Hub for analysis
Identifying win-back customers using the Second Last Order: Date attribute
Retain
Identifying win-back customers using the Second Last Order: Date attribute
Understanding your customers' purchasing habits with the Order Sequence filter
Grow
Understanding your customers' purchasing habits with the Order Sequence filter
Using Product Recommendation in the Hub to encourage repeat purchases
Grow
Using Product Recommendation in the Hub to encourage repeat purchases
Encouraging customer loyalty using birthday campaigns
Retain
Encouraging customer loyalty using birthday campaigns
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
Grow
Increasing customer lifetime value: Converting your one-time buyers into two-time buyers
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
GTM guide to creating marketing materials with Lexer
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Stage 3 - QBRs and Customer insights
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Lexer Ideal Customer Profile & Positioning
Name
Description
Category
Type
Order: Channel
The channel(s) the profile has purchased through (such as e-commerce or retail store).
Read moreOrders
String
Postcode
The profile's residential postcode, used for segmentation and demographic information.
Read morePersonal
Text
Predicted Order Value
The profile’s predicted order value for next 12 months based on their historic purchases.
Read morePredictive
Number
Predicted Orders
The profile’s predicted number of orders in the next 12 months based on their historic purchases.
Read morePredictive
Number
Predicted Spend
The profile’s predicted spend in the next 12 months based on their historic purchases.
Read morePredictive
Number
Product Brand
The product brands purchased by the profile. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.
Read moreProducts
String
Product Category
The product category names the profile has purchased. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.
Read moreProducts
String
Product Color
The colors of products purchased by the profile, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.
Read moreProducts
String
Product IDs Purchased
The ID of products purchased by the profile, used as an extra measure to identify a product, if their name changed for example.
Read moreProducts
String
Product Name
The name of products purchased by the profile, useful for searching product categories when other identifiers are not known.
Read moreProducts
String
Product SKU
The SKU of products purchased by the profile, used as a precise search tool for specific products.
Read moreProducts
String
Product Size
The size of products purchased by the profile, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.
Read moreProducts
String
Product UPC
The UPC of products purchased by the profile, used as a precise search tool for specific products.
Read moreProducts
String
Record
An indicator of truth, the Record Attribute is used to flag a profile within a dataset.
Read morePersonal
Flag
Return Rate
The profile's return rate, used to establish what proportion of orders made were returned and suppress profiles with high return rates.
Read moreOrders
Number
Return: Product Category
The product category names the profile has returned.
Read moreProducts
String
SMS Click Rate
The percentage of SMS the customer has clicked. Calculated by dividing the number of SMS clicked by the number of SMS sent. Please note: Click rates on some profiles can exceed 100% when SMS are clicked multiple times.
Read moreSMS
Number
Second Last Order: Date
The profile's second last order date. Useful for creating win-back campaign segments.
Read moreOrders
Date
Second Last Order: Product Brand
The product brands purchased by the profile in their second to last order. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.
Read moreProducts
String
Second Last Order: Product Category
The product category names the profile has purchased in their second to last. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.
Read moreProducts
String
Second Last Order: Product Color
The colors of products purchased by the profile in their second to last order, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.
Read moreProducts
String
Second Last Order: Product ID
The ID of products purchased by the profile in their second to last order, used as an extra measure to identify a product, if their name changed for example.
Read moreProducts
String
Second Last Order: Product Name
The name of products purchased by the profile in their second to last order, useful for searching product categories when other identifiers are not known.
Read moreProducts
String
Second Last Order: Product SKU
The SKU of products purchased by the profile in their second to last order, used as a precise search tool for specific products.
Read moreProducts
String
Second Last Order: Product Size
The size of products purchased by the profile in their second to last order, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.
Read moreProducts
String
Second Last Order: Product UPC
The UPC of products purchased by the profile in their second to last order, used as a precise search tool for specific products.
Read moreProducts
String
Second Last Order: Value
The amount a customer has spent on their second last order.
Read moreOrders
Number
Second Order: Average Discount Percent
The profile's total spend for their second order divided by the order net discount amount, useful for understanding how to maintain customers.
Read moreOrders
Number
Second Order: Date
The profile's second order date, used as search criteria to work out time between first and second orders.
Read moreOrders
Date
Second Order: Product Brand
The product brands purchased by the profile in their second order. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.
Read moreProducts
String
Second Order: Product Category
The product category names the profile has purchased in their second order. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.
Read moreProducts
String
Second Order: Product Color
The colors of products purchased by the profile in their second order, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.
Read moreProducts
String
Second Order: Product ID
The ID of products purchased by the profile in their second order, used as an extra measure to identify a product, if their name changed for example.
Read moreProducts
String
Second Order: Product Name
The name of products purchased by the profile in their second order, useful for searching product categories when other identifiers are not known.
Read moreProducts
String
Second Order: Product SKU
The SKU of products purchased by the profile in their second order, used as a precise search tool for specific products.
Read moreProducts
String
Second Order: Product Size
The size of products purchased by the profile in their second order, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.
Read moreProducts
String
Second Order: Product UPC
The UPC of products purchased by the profile in their second order, used as a precise search tool for specific products.
Read moreProducts
String
Spend Decile
The total spend data divided into ten groups and ordered from lowest (1) to highest (10). For example, a spend decile of 10 is your top 10% of customers by spend, whereas a spend decile of between 7-10 is your top 40% of customers.
Read moreOrders
Number
Spend Percentile
The total spend data divided into 100 groups and ordered from lowest (1) to highest (100). For example, a spend percentile of 80 is your top 20% of customers, whereas a spend percentile of 50 is your top 50% of customers.
Read moreOrders
Number
Spend and Order Outliers
Detect and label low and high outliers of total spend and orders.
Read moreOrders
String
State
The profile's residential state or region, used for segmentation and demographic information.
Read morePersonal
String
Store Locations
The retail store locations visited by a profile, used for demographic information such as a profile’s breadth of retail locations.
Read moreOrders
String
Total Orders %{year}
The total number of orders the profile made in a specific year.
Read moreOrders
Number
Total Orders E-Commerce: Last 12 Months
The profile's total e-commerce orders in the last 12 months.
Read moreOrders
Number
Total Orders Retail: Last 12 Months
The profile's total in-store orders in the last 12 months.
Read moreOrders
Number
Total Orders: Last 12 Months
The profile's total orders within the last 12 months.
Read moreOrders
Number
Total Orders: Last 24 Months
The profile's total orders within the last 24 months.
Read moreOrders
Number
Total Orders: Last 6 Months
The profile's total orders within the last 6 months.
Read moreOrders
Number
Total Spend
The profile's total spend to date, used to determine a profile’s lifetime value.
Read moreOrders
Number
Total Spend E-Commerce: Last 12 Months
The profile's total e-commerce spend in the last 12 months.
Read moreOrders
Number
Total Spend Retail: Last 12 Months
The profile's total in-store spend in the last 12 months.
Read moreOrders
Number
Zip Code
The profile's residential ZIP code, used for US based segmentation and demographic information.
Read morePersonal
Text