Attributes Directory

The customer's latest SMS message send date.

SMS

Date

The profile's mobile phone number. This is typically used as an identifier when creating audiences on advertising networks such as Facebook and Google.

Personal

Text

The profile's next birthday based on date of birth.

Personal

Date

The total number of items purchased by the profile, used as a lifetime representation.

Orders

Number

The profile's total number of returned items, used as a lifetime representation.

Orders

Number

The total number of SMS clicked by the customer.

SMS

Number

The total number of SMS sent to the customer.

SMS

Number

The dates the profile has opened emails.

Email

Date

Lexer's calculated channel preference, based on engagement across all channels.

Orders

String

Lexer's calculated channel preference, based on engagement across all channels in the last 12 months.

Orders

String

The profile's historic order dates, used for numerous things, such as wanting to target profiles with specific products.

Orders

Date

How often a profile has ordered, and how many products were in those orders.

Orders

String

The channel(s) the profile has purchased through (such as e-commerce or retail store).

Orders

String

The number of pages the user viewed before they purchased in their last session. Captured by the Lexer JavaScript Tag.

Tag

Number

The profile's payment types used for purchases.

Orders

String

The profile's residential postcode, used for segmentation and demographic information.

Personal

Text

The profile’s predicted order value for next 12 months based on their historic purchases.

Predictive

Number

The profile’s predicted number of orders in the next 12 months based on their historic purchases.

Predictive

Number

The profile’s predicted spend in the next 12 months based on their historic purchases.

Predictive

Number

The product brands purchased by the profile. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.

Products

String

The product category names the profile has purchased. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.

Products

String

The colors of products purchased by the profile, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.

Products

String

The ID of products purchased by the profile, used as an extra measure to identify a product, if their name changed for example.

Products

String

The name of products purchased by the profile, useful for searching product categories when other identifiers are not known.

Products

String

The SKU of products purchased by the profile, used as a precise search tool for specific products.

Products

String

The size of products purchased by the profile, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.

Products

String

The UPC of products purchased by the profile, used as a precise search tool for specific products.

Products

String

A list of the products the user added to cart while on site. Captured by the Lexer JavaScript Tag.

Tag

List

A list of the products the user removed from cart while on site. Captured by the Lexer JavaScript Tag.

Tag

List

A list of all the products the user viewed while on site. Captured by the Lexer JavaScript Tag.

Tag

List

The ID of the profile on the social network where it appears.

Personal

Text

An indicator of truth, the Record Attribute is used to flag a profile within a dataset.

Personal

Flag

The referral site for the visit i.e. the user clicked on a link on a Facebook post. Captured by the Lexer JavaScript Tag.

Tag

String

Identifies the profile as either a prospect, or a customer.

Orders

String

The profile's return dates from all orders.

Orders

Date

The profile's return rate, used to establish what proportion of orders made were returned and suppress profiles with high return rates.

Orders

Number

The product brands returned by the profile.

Products

String

The product category names the profile has returned.

Products

String

The colors of products returned by the profile.

Products

String

The ID of products returned by the profile.

Products

String

The name of products returned by the profile.

Products

String

The SKU of products returned by the profile.

Products

String

The size of products returned by the profile.

Products

String

The UPC of products returned by the profile.

Products

String

The campaign names that a customer has opened and ‘clicked’.

SMS

List

The campaign names a customer has been sent.

SMS

List

The dates the customer has opened (‘clicked’) SMS.

SMS

Date

The percentage of SMS the customer has clicked. Calculated by dividing the number of SMS clicked by the number of SMS sent. Please note: Click rates on some profiles can exceed 100% when SMS are clicked multiple times.

SMS

Number

Determines whether the client can be contacted via SMS. This is outlined by an Active if subscribed or engaged in transaction, or Undeliverable if not.

SMS

String

SMS lists the customer has subscribed to.

SMS

String

The customer’s opt-in status for SMS marketing.

SMS

Text

Any time the customer was sent an SMS message.

SMS

Date

The date a customer subscribed to receive your SMS.

SMS

Text

Determines if the profile is subscribed, unsubscribed, transactional, or undeliverable to the SMS mailing list.

SMS

String

The transaction channel the profile used for their second to last order.

Transactional

String

The profile's second last order date. Useful for creating win-back campaign segments.

Orders

Date

The product brands purchased by the profile in their second to last order. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.

Products

String

The product category names the profile has purchased in their second to last. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.

Products

String

The colors of products purchased by the profile in their second to last order, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.

Products

String

The ID of products purchased by the profile in their second to last order, used as an extra measure to identify a product, if their name changed for example.

Products

String

The name of products purchased by the profile in their second to last order, useful for searching product categories when other identifiers are not known.

Products

String

The SKU of products purchased by the profile in their second to last order, used as a precise search tool for specific products.

Products

String

The size of products purchased by the profile in their second to last order, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.

Products

String

The UPC of products purchased by the profile in their second to last order, used as a precise search tool for specific products.

Products

String

The amount a customer has spent on their second last order.

Orders

Number

The profile's total spend for their second order divided by the order net discount amount, useful for understanding how to maintain customers.

Orders

Number

The transaction channel the profile used for their second order.

Transactional

String

The profile's second order date, used as search criteria to work out time between first and second orders.

Orders

Date

The product brands purchased by the profile in their second order. With customers that own multiple brands, using this attribute can clarify the relationship profiles have with your brands.

Products

String

The product category names the profile has purchased in their second order. Useful for segmentation at the category level, which will capture larger groups of profiles rather than by specific product names.

Products

String

The colors of products purchased by the profile in their second order, used to target specific profiles based on the color preferences, allowing for further personalization and recommendations.

Products

String

The ID of products purchased by the profile in their second order, used as an extra measure to identify a product, if their name changed for example.

Products

String

The name of products purchased by the profile in their second order, useful for searching product categories when other identifiers are not known.

Products

String

The SKU of products purchased by the profile in their second order, used as a precise search tool for specific products.

Products

String

The size of products purchased by the profile in their second order, used as an indicator to establish if someone is buying for themselves or someone else based on the differences in sizes they purchase, allowing for further personalization and recommendations.

Products

String

The UPC of products purchased by the profile in their second order, used as a precise search tool for specific products.

Products

String

The amount a customer has spent on their second order.

Orders

Number

This profile has been sent to an integrated account, the integration will be mentioned. This attribute is relevant if you have multiple branded accounts for an integration.

Activate

String

This profile has been sent to an integrated account, the integration will be mentioned.

Activate

String

The last Sales Associate that greeted this profile, captured by Lexer's clienteling product Serve.

Serve

String

The name of the store this profile last visited, captured by Lexer's clienteling product Serve.

Serve

String

The last date on which this profile was greeted in store, captured by Lexer's clienteling product Serve.

Serve

Date

Indicates that this profile has been either created or updated via Lexer's clienteling product Serve.

Serve

Flag

A list of the Sales Associates that have greeted this profile, captured by Lexer's clienteling product Serve.

Serve

List

A list of the Stores this profile has visited, captured by Lexer's clienteling product Serve.

Serve

List

A list of the dates for which this profile was greeted in store, captured by Lexer's clienteling product Serve.

Serve

Date

The profile's bio on social media.

Personal

Flag

The total spend data divided into ten groups and ordered from lowest (1) to highest (10). For example, a spend decile of 10 is your top 10% of customers by spend, whereas a spend decile of between 7-10 is your top 40% of customers.

Orders

Number

The total spend data over the last 12 month divided into ten groups and ordered from lowest (1) to highest (10). For example, a spend decile of 10 is your top 10% of customers by spend over the past 12 months, whereas a spend decile of between 7-10 is your top 40% of customers over the past 12 months.

Orders

Number

The total spend data divided into 100 groups and ordered from lowest (1) to highest (100). For example, a spend percentile of 80 is your top 20% of customers, whereas a spend percentile of 50 is your top 50% of customers.

Orders

Number

Detect and label low and high outliers of total spend and orders.

Orders

String

The profile's residential state or region, used for segmentation and demographic information.

Personal

String

The retail store locations visited by a profile, used for demographic information such as a profile’s breadth of retail locations.

Orders

String

A list of Lexer Forms that a profile has submitted. This attribute stores the Form ID value against profiles.

Forms

String

SMS lists the customer has subscribed to.

SMS

List

The total number of seconds it took the user to checkout in their last session. Captured by the Lexer JavaScript Tag.

Tag

Number

The profile's total number of orders.

Orders

Number

The total number of orders the profile made in a specific year.

Orders

Number

The profile's total e-commerce orders in the last 12 months.

Orders

Number

The profile's total in-store orders in the last 12 months.

Orders

Number