Campaigns Sent

How to use the Campaigns Sent attribute

The “Campaign” series of attributes provides you with some great tools to measure the impact of your marketing communications on certain audiences. These are usually recorded through MarTech integrations such as ActiveCampaign, Emarsys, or Klaviyo, but you can find our full list of integrations here.

Campaigns Sent is an attribute based upon a [.code]campaigns_sent[.code] event. This event is recorded whenever a profile has been successfully sent a campaign. For example, if you send a campaign to an audience, and the campaign successfully sends to a profile within that audience, that profile will now be tagged with the Campaigns Sent attribute. 

This attribute works perfectly with the Campaigns Clicked and Campaigns Opened attributes to provide you with a picture of the way the profile interacted with the campaigns they've been sent. If they are tagged with Campaigns Sent, and neither of the Campaigns Clicked and Campaigns Opened attributes are recorded for the profile, this creative was unsuccessful in engaging that customer. Using this information you can adjust your creative, or the audiences this creative was sent to.